VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 21, 2011) -
Editors note: There is a photo associated with this press release.
The BC Ministry of Health in partnership with Better Together, www.bettertogetherbc.ca, has just announced that the second annual Hands-On Cook-Off Contest, www.bettertogetherbc.ca/contest, is back for Summer 2011! This BC-wide contest, which runs from July 15 to August 31, invites everyone in BC to grab a friend or relative and create a home video cooking show in celebration of making and eating meals together.
"The Hands-on Cook-off contest is essentially a fun, simple contest designed to showcase just how enjoyable and valuable it is for families to cook together," explains Sydney Massey, one of the creators of Better Together and Director of Nutrition Education at the BC Dairy Foundation. "This really is the perfect summer activity for BC families!"
Says Michael Eckford, contest judge and Co-Host of Urban Rush, "In the media, we've seen a growing number of celebrity activists like Jamie Oliver and Laurie David advocating for the family meal. Here in BC with this contest, we're doing the same thing: putting forth an important message in a way that celebrates this incredibly valuable part of our lives."
"Cooking and eating together as a family is an important part of maintaining a healthy lifestyle," says Health Minister Michael de Jong. "A healthy family that leads a healthy lifestyle can prevent or delay the onset of chronic diseases that all too often can rob us of family members, friends and loved ones. By being healthy we can better enjoy our kids and all that British Columbia has to offer."
Contest Submissions
The rules are simple! Contest submissions can be made by any BC resident anytime from July 15 to August 31, 2011. Videos must include two generations cooking together and be no longer than three minutes. Full contest details are here: www.bettertogetherbc.ca/contest.
Judges
Contest submissions will be judged by a panel of experts that includes:
Michael Eckford , Co-host of Urban Rush
[http://twitter.com/michaeleckford]
David Robertson, Chef/Instructor, Co-owner at The Dirty Apron Cooking School [http://chaseeats.com/davidrobertson/]
Kia Robertson, Creator of Today I Ate a Rainbow
[http://twitter.com/#!/eatingarainbow]
Prizes
Grand prize: $2000 gift card*
Runner up: $1000 gift card*
Peoples Choice: $500 gift card*
*To any of the Overwaitea Food Group stores or winners can opt for cash amounts of similar value.
Enter this contest! http://www.bettertogetherbc.ca/contest
@bettertogether
#handsoncookoff
To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110721-hocophotoful.jpg
Contact Information:
Monica Krake
Communications Director
+1.604.813.5625
monica@thesocialagency.ca
