Cinsay, Inc. Founder and Chairman of the Board Christian Briggs Assumes President and CEO Roles; Establishes Company Headquarters in Texas

LOS ANGELES, CA--(Marketwire - Aug 1, 2011) - Effective June 27, 2011, Cinsay, Inc. founder and Chairman of the Board Christian Briggs re-assumed the roles of President and CEO and has established Austin, Texas as the company's headquarters. Matthew Papish, who served as President and CEO through June 27th, has left the company.

In 2007, citing the burgeoning opportunities in the world of eCommerce, Briggs founded Cinsay, Inc. to develop and deploy new technologies. The company's first development is a software platform that consists of a video player that is accessible through most web browsers and which can feature original content that is syndicated and spread virally over the internet, thus multiplying sales opportunities exponentially. The CINSAY ecommerce player also allows customers to email engaging video content, thereby driving sales to a much broader audience than ever before possible. The company is headquartered in Austin, Texas, with additional offices in Dallas, Los Angeles and most recently, Washington DC.

Cinsay, Inc. delivers groundbreaking media and eCommerce experiences through its next-generation video, advertising, and eCommerce platform. Leveraging the latest internet and mobile technology, the Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary eCommerce software brings the store to the consumer where they reside.