Vistaar Receives 'Positive' Gartner Rating With Strategy to Focus on Core Vertical Markets

PARSIPPANY, NJ--(Marketwire - Aug 3, 2011) - Vistaar Technologies, Inc., an innovator of B2B and B2C price performance management solutions, announced today that it earned a "Positive" rating in Gartner, Inc.'s 2011 report, "Marketscope for Price Optimization and Management Software for B2B." Elevated from a "Promising" rating in Gartner's 2009 report, Vistaar attributes the new rating to its strategy to focus on core vertical markets and the specific pricing challenges faced by industries such as beverage alcohol, high tech, retail, manufacturing, professional services and life sciences.

Sandy Tungare, CEO of Vistaar Technologies, Inc., said, "I am extremely pleased with the success Vistaar has experienced this year. Our achievement of a 'Positive' rating from Gartner only confirms the strength and flexibility of our pricing solutions. We pride ourselves on building strong relationships with our customers, working to fully understand their needs and providing a solution that enables these market leaders to achieve their revenue and profitability goals. We look forward to continuing our momentum this year and into the future."

Since the beginning of 2011, Vistaar has increased its presence in its key vertical markets, attaining several new customers in the retail, high tech and beverage alcohol industries.

• Beverage Alcohol Customers: Pernod Ricard and a leading wine company have both selected Vistaar's price performance management solution for beverage alcohol. This solution specifically addresses the unique challenges associated with effectively managing a complex product portfolio, across a three-tier distribution model, while conforming to regulatory requirements on a state-by-state basis. As reported by Beam Global Spirits and Wine, Inc., the Vistaar solution is helping drive margin improvements, reductions in profit leakage, and increased compliance with best practices.

• High Tech Customers: McAfee, Inc. has joined Advanced Micro Devices and Cisco in utilizing Vistaar's solution to address the unique needs of the fast-paced, high-tech industry. With short product life cycles, rapid introductions of new products and constantly evolving technologies, high-tech companies are challenged with maintaining profits, gaining market share, and beating the competition. With Vistaar's high-tech solutions, these customers are incorporating data from internal systems and external sources to create comprehensive pricing models that support real-time scenario planning and decision making.

• Retail Customers: With the addition of Suncor Energy and a major drugstore chain in 2011, Vistaar demonstrates its ability to manage dynamic pricing across thousands of retail locations and SKUs while maximizing revenue and margin potential. Vistaar's price performance management solution for B2C will enable these and other retailers to develop sophisticated market segment strategies, enhance pricing analytics and automate pricing decisions based on dynamic variables that impact consumer purchasing decisions.

Vistaar's price and performance management software is a collaborative, configurable and extensible solution that enables companies to optimize prices and drive business objectives through improved planning, selling and tracking processes. The analysis of real-time, actionable data in 'what if' pricing scenarios closes the loop between the actual sales closed and the next planning cycle, building sustainable growth and ensuring long-term competitive advantage.

About Vistaar Technologies, Inc.
Vistaar is an innovator of B2B and B2C price performance management solutions. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Vistaar is working with companies such as AMD, Beam Global, Cisco, Ford and GE to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. Visit our website www.vistaar.com or contact Vistaar at +1 973.581.6300 for additional information.