The Natural Baby Company Debuts on Inc. Magazine's 30th Annual List of America's Fastest-Growing Private Companies--the Inc. 500

Parent Company of famed brands GroVia and Hevea Ranks No. 457 on the 2011 Inc. 500 with Three-Year Sales Growth of 763.9%


Bozeman, MT, Aug. 24, 2011 (GLOBE NEWSWIRE) -- Inc. magazine today ranked The Natural Baby Company NO. 457 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy--America’s independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500. The Natural Baby Company’s debut on the Inc. 500 list is an exciting development in the natural parenting and diaper industries; the company’s ranking proves that natural parenting products are making a significant impact on the U.S. economy, and that the revival of cloth diapers, one of The Natural Baby Companies main businesses, is gaining substantial traction in the diaper market.

Family owned and operated, The Natural Baby Company began as an online retailer of natural parenting products, functioning from inside founder Kim Ormsby’s laundry room. As natural and organic products gained traction with the mainstream market, Ormsby’s business developed into a brick and mortar store in her hometown of Bozeman, MT and eventually into a manufacturing and distribution business, as well. The Natural Baby Company is best known for the creation of GroVia brand cloth and natural diapers, a top eco-friendly diaper brand helping to reduce environmental waste and keep baby’s skin protected from harsh chemicals. In late 2010, The Natural Baby Company signed as the exclusive U.S. distributor of Denmark’s renowned Hevea brand of natural rubber pacifiers, teethers and bath toys. Ormsby, a mother of 5, takes pride in running her business like a family - with titles being superfluous, and all team members taking an active part in any business development. In an economy where there is little emphasis on workplace satisfaction, The Natural Baby Company proves that the traditional, family-run business method is still valid and effective.

"Being included on the Inc. 500 list, and being recognized among a field of such high caliber companies, is a great honor. As a family-run company in the business of raising healthy families - we are thrilled to see not only The Natural Baby Company, but natural parenting as a whole, gain this significant exposure," said Kim Ormsby, Owner and founder The Natural Baby Company. "This award reaffirms what we already knew, that eco-friendly diapers and natural parenting products are what consumers are demanding, and they want to purchase from a company they can trust. We are thrilled to be that company."

The 2011 Inc. 500, unveiled in the September issue of Inc. (available on newsstands August 23 to November 15 and on Inc.com), is a group of companies that are smaller but much faster-growing than last year’s crop. Aggregate revenue is $10.5 billion, with a median three-year growth of 1,275 percent. The companies on this year's list employ more than 46,000 people and generated over 35,000 jobs in the past three years. Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on Inc.com/500. For more information about The Natural Baby Company, visit www.TheNaturalBabyCo.com.

More about Inc. and the Inc. 500|5000

Methodology

The 2011 Inc. 500 is ranked according to percentage revenue growth when comparing 2007 to 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be U.S.-based, privately held, for profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2010. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2007 is $100,000; the minimum for 2010 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About The Natural Baby Company

The Natural Baby Company’s mission has always been to create the ultimate in cloth diapering and natural baby products. GroVia www.gro-via.com, a revolution in the cloth diapering has taken the market by storm. 
The Natural Baby Company’s brands include: GroVia, Tiny Bubbles, and Magic Stick. Each product was designed out of necessity and innovation. Buying from The Natural Baby Company means you are purchasing well-made, often organic, products that have been tested and proven in the marketplace. Since its inception NBC has practiced supporting small businesses that help sustain healthy lifestyle choices, such as cloth diapering. www.TheNaturalBabyCo.com.

About Inc. Magazine

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 710,106, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at www.inc.com.

About the Inc. 500|5000 Conference

Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars--the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us September 22-24, 2011, at the Gaylord National Resort and Convention Center in National Harbor, Maryland, located minutes from downtown Washington, D.C. For more information about the 2011 Inc. 500|5000 Conference & Awards Ceremony and to register, visit www.inc500conference.com or call 866-901-3205.



            

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