NEW YORK, Aug. 24, 2011 (GLOBE NEWSWIRE) -- Frette, announces the re-launch of its online shopping site www.frette.com for Italy's finest linen brand. The new site will continue to enable customers to browse and buy the company's famous jacquard patterns, luxury cashmere blankets, mink throws, limited editions collections and Frette's venerable Frette To Wear collections.
The modern Frette site is built on the open-source Magento Enterprise platform, giving Frette unparalleled flexibility to build deep integration with their back-office systems, access to market-leading merchandising tools, and the ability to customize their site to create a unique ecommerce experience. In redesigning the Frette site, Gorilla retained key site components, such as bundled products and integration with their Celerant retail management system, while adding an updated user interface that enhances the overall customer experience. The look of the new site is at once progressively modern and a tribute to the company's rich 150 year history, positioning Frette among the elite European luxury brands.
Frette is on the forefront of luxury linens ecommerce sites by creating seamless experiences for all including those discovering the Frette brand for the first time, browsing the elegant lifestyle and branding imagery, as well as for those familiar with Frette and wanting to shop quickly and efficiently for product. The site includes rich media features such as product zoom features which will enable customers to see the fine workmanship and details of Frette products. The Frette online boutique will be the ninth store for Frette and will extend availability of Frette's products in the US markets where Frette stores currently do not exist.
Frette.com is dedicated to providing optimal service to its shoppers. Over the next 90 days we will encourage a number of heavy users working on the site to continually critique performance. We will solicit feedback to further develop a site that offers the most advantageous shopping and brand experience.
Frette's CEO Laurence Franklin, said "Frette is committed to reaching our audience wherever they shop via our retail locations, select department stores, catalogs or frette.com. We believe frette.com offers the consumer a wonderful branding and enhanced shopping experience."
About Frette:
Founded in 1860 and based in Milan, Frette is the leading international luxury bed, bath and home furnishing brand. Frette markets its products to individual customers and the finest hotels and resorts through a network of retail stores, the internet and leading department and specialty stores around the world . The company has a rich history supplying the finest linens to aristocratic families throughout Europe, as well as to the Vatican. Frette sheets have also adorned the beds of the world's most prestigious trains and ocean liners, including the Orient Express and the Titanic. Today, Frette products can be found in Beverly Hills, New York, London, Paris, Hong Kong and Tokyo and other international luxury centers. Top hospitality establishments such as the Paris Ritz, London Savoy, Singapore Raffles, Peninsula Hong Kong and all of Ritz-Carlton's U.S. properties outfit their hotels with Frette linens
For press inquiries:
Alison Newman
FRETTE
850 3rd Avenue
New York, NY 10022
212-299-0400 Ex 421
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