Twister(R) Reimagined for the Digital Generation

EDISON, NJ--(Marketwire - Aug 30, 2011) - Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the casual market, announced today it is teaming up with Hasbro™, one of the largest toy and board game companies in the world, to bring Twister™ Mania to Kinect™ for Xbox 360® this holiday season. Twister™ Mania reimagines the classic Twister® game, one of Hasbro's premier brands that is a world-wide phenomenon in over 37 countries, into a digital form while keeping all the uninhibited, physical fun you remember from the original game.

"It's hard to think of a more popular, cherished and culturally significant board game than Twister. I myself have fond memories of the laughs and outrageous fun I've had when playing with friends and family," said Jesse Sutton, CEO, Majesco Entertainment. "Our game introduces a brand new play pattern that is perfect for what Kinect was designed to do. Twister™ Mania for Kinect is as much fun to watch as it is to play and it's shaping up to be one of the most contagious Kinect party games released."

Twister™ Mania on Kinect™ for Xbox 360® combines the colorful, expressive and cooperative gameplay of the original Twister® board game and updates it for the digital generation. Twist into fun with friends and family in this light-hearted, fast-paced game that supports up to eight players with deep gameplay across three game modes with 16 variations and over 1800 shapes to play! This outrageous party game provides over-the-top hilarity -- so don't hold back as you duck, squeeze, contort and move your body to match your opponent's silhouette, knock down blocks against the clock and fill in thousands of crazy shapes of all sizes and themes!

"Twister continues to be one of the most endearing and recognizable brands in the world," said Mark Blecher, senior vice president and general manager of digital media and marketing at Hasbro. "We're thrilled to team up with Majesco to take one of our largest properties and bring it to the burgeoning world of motion controlled game technology, making the game accessible to all and re-inventing the game for an entirely new audience."

Twister™ Mania hits shelves in November 2011 just in time for amazing holiday fun with the whole family!

For more information about the upcoming Twister™ Mania, or any of Majesco's other titles, please visit www.majescoentertainment.com/twistermania. For more information about the original Twister® board game or any other Hasbro™ properties, please visit www.hasbro.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

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Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.