Metro International launches in Colombia

 | Quelle: Metro International S.A. Metro International S.A. 

Metro  International S.A.  ("Metro"), the  international newspaper  group, today
announced that a free daily newspaper will be launched in Bogotá, the capital of
Colombia.  The newspaper will be launched under the brand name Publimetro during
the European fall.

A  joint venture company has been created together with Grupo Nacional de Medios
("GNM"),  a well established  player in the  Colombian media market  with a long
history  in the newspaper business. Metro holds  51 percent of the shares in the
company,  and will receive  franchise fees reflecting  the value of the services
provided to the joint venture.

Colombia  is the 4(th) largest advertising market in Latin America, estimated by
Ibope to be worth over US$ 1 billion. 8 million people live In Bogotá, making it
the  6(th) largest city in Latin America. Publimetro will be hand delivered from
Monday  to Friday at strategic  locations to reach the  target audience of young
affluent Metropolitans.

Per  Mikael Jensen,  President and  CEO of  Metro International commented: "I am
happy  to announce the launch of yet another Latin American market. With Bogotá,
we  will  be  present  in  7 out  of  the  10 largest  cities in Latin America -
confirming  our  position  as  the  largest  newspaper in the fast growing Latin
American  region with over 1 million daily copies.  I am also happy that we will
be  able to consolidate Colombia, one of the most attractive advertising markets
in the region, into our group accounts."


For further information, please visit www.metro.lu, or contact:

Per Mikael Jensen, President and CEO                         Tel:
+46 8 120 570 00
Pablo Mazzei, EVP Latin America                                 Tel:
+56 9 158 0700
Linda Fors, Head of Investor Relations                         Tel:
+46 704 15 95 30

                                      ***

ABOUT METRO INTERNATIONAL AND METRO

Metro is the largest international newspaper in the world. Metro is published in
over  100 major cities in 21 countries across Europe,  North & South America and
Asia.  Metro  has  a  unique  global  reach  - attracting a young, active, well-
educated Metropolitan audience of over 17 million daily readers.

Metro  International  S.A.  shares  are  listed  on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB


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