Amsterdam, 19th September 2011 - HEINEKEN today announced the launch of a new global company visual identity that reflects the significant transformation of the HEINEKEN business over the past decade.
At the heart of the new company identity is a re-designed HEINEKEN name, appearing in capital letters, complemented by a red spark to represent the spirit and energy of the company's more than 70,000 employees worldwide. The logo will appear on all corporate publications, printed materials, the corporate website (www.theHEINEKENcompany.com) and will be used in some capacity by the majority of its operating companies worldwide.
The visual identity and design of the iconic Heineken beer brand remains unchanged.
"HEINEKEN has evolved significantly during the past ten years. Today, our company has the most global footprint of any brewer, we have a portfolio of more than 250 beer and cider brands and we employ more than 70,000 people. The new identity differentiates the company from the Heineken brand. In doing so it better reflects who we are today and the company we aim to be tomorrow," said Jean-François van Boxmeer, Chairman of the Executive Board and CEO.
From today the HEINEKEN company name will always use capital letters. This helps to distinguish the corporate name from the company's iconic beer brand. It is also the way the company name was originally written when HEINEKEN was founded in 1864, reinforcing the strength of the company and reflecting its long history. The new identity pays respect to the Heineken brand and heritage, whilst at the same time creating a distinct new identity for the company.
The new visual identity will be rolled out internationally starting in October 2011.
Amsterdam-based branding and design agency VBAT developed the new visual identity for the company.
Note to editors:
Please contact HEINEKEN Media Relations for high-resolution images of the new company visual identity.
John Clarke
Tel: +31 20 5239 355
john.g.clarke@heineken.com
John-Paul Schuirink
Tel: +31 20 5239 355
john-paul.schuirink@heineken.com
Editorial information:
HEINEKEN is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - HEINEKEN - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. The Company operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis. HEINEKEN is Europe's largest brewer and the world's third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled €17 billion and EBIT (beia) was €2.7 billion. The average number of people employed is more than 70,000. HEINEKEN N.V. and HEINEKEN Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com
