Ritz & Wolf Camera & Image Unveils New Experience at RitzPix.com

WASHINGTON, DC--(Marketwire - Sep 27, 2011) - Ritz & Wolf Camera & Image, the premier retail destination for cameras and imaging, today announces a revamp of its online imaging site RitzPix.com. Through a partnership with Lucidiom Inc., the leading provider of online photo solutions, the redesigned site features a new look, enhanced photo editing, extended product offerings and robust functionality with Microsoft's latest Silverlight technology.

"Whether you are sharing photos on Flickr or printing an old black and white print, the photo industry continues to evolve and we are dedicated to providing a website that is both relevant and functional," explains Peter Tahmin, vice president of Imaging and Online for Ritz Camera & Image. "The new RitzPix.com experience is innovative, fun, easy-to-use and ties the in-store imaging experience, of our more than 1800 kiosks nationwide, to the web for the first time."

New Website Highlights

• Microsoft Silverlight is a powerful tool that runs on your computer and delivers rich Internet applications and media experiences on the Web. With most functionality, on the new RitzPix.com Microsoft Silverlight-based site, navigation is faster and smoother.

• The new website meets the expectations of its nearly 300 stores, coast to coast, by offering the same in-store products online. New products available online include aluminum prints, 3D cards, animated cards, hard cover calendars, mini wall calendars, photo wrapping paper, note cards, stationary note pads, 5x7 flat stationary cards and pre-printed envelopes.

• To complement the product expansion, RitzPix.com has added a wider variety of themes including more than 50 new photo book layouts, more than 400 new greeting card designs, new calendar and collage choices, and many more to come.

• Users can edit photos via Picnik, making photos fabulous with easy-to-use, powerful editing tools. A snapshot of editing options with Picnik includes text with photos, red eye adjustments, clip art, speech bubbles, lighting and contrast.

• Personalize your photos with a new rating system on RitzPix.com. Rate your photos with a one to five star system, tag photos with keywords and add full text descriptions.

• Build a photo book with an improved editor. The new and simple photo book builder allows customers to change page layouts, zoom in on their work and quickly and easily access all of their online photos without leaving their work area.

About Ritz & Wolf Camera & Image
Ritz & Wolf Camera & Image is America's premier retail destination for cameras and imaging. With a legacy of nearly 100 years, Ritz & Wolf Camera & Image is a leader in the exciting and evolving world of image technology. Always a leader in price and quality, Ritz & Wolf is ranked by Consumer Reports as a top five electronics store, and is the highest ranking destination for camera and imaging products based on service, product quality and buying ease. Ritz & Wolf Camera & Image is headquartered in Washington, D.C. and operates more than 300 stores in 36 states from coast to coast. RitzPix.com is the company's online site for all imaging needs, and offers a range of products in one hour that is unrivaled anywhere in the world. Ritz & Wolf has dedicated its legacy to empowering consumers to share, display and save all of life's treasured memories.