EATONTOWN, Oct. 5, 2011 (GLOBE NEWSWIRE) -- PCG Digital Marketing (PCG), one of the nation’s fastest growing private companies, has announced that registration for the popular Automotive ZMOT study has been re-opened to accept another 100 car dealerships. The initial response to the free study overwhelmed organizers at PCG. In just three days, over 100 dealerships registered to participate in the educational program.
Brian Pasch, CEO of PCG, was inspired to create the study after reading a free book entitled, "Winning the Zero Moment of Truth" by Jim Lecinski. ZMOT, Zero Moment of Truth, is what Google refers to the point in time where consumers explore and examine products and providers online-- leveraging search and social media channels -- to identify what’s most interesting to them before they ever go to the store. The theory is a follow-up to Proctor & Gamble’s popular First Moment of Truth (FMOT), when a consumer looks at a shelf of products in the store and decides which brand to buy, and the Second Moment of Truth (SMOT), when that consumer actually uses the brand at home and decides if they like it or not.
With over 80% of consumers searching for cars online, a dealership’s digital ZMOT could determine whether or not a consumer ever walks into their dealership. According to Pasch, ZMOT can negatively or positively affect a dealership’s perception within seconds. Pasch is quoted, "Dealers can have a full showroom of all the latest models, freshly waxed shiny new floors and the best prices in town, but if something online is negatively influencing their ZMOT, consumers searching online will never even make it to the dealership."
The Automotive Zero Moment of Truth study will take member dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski in Winning the Zero Moment of Truth" and Google’s own research regarding online consumer shopping behavior. The study includes training materials, online workshops, and planning materials exclusively for car dealers on this topic.
The study will consist of six, 1-hour webinars and follow-up conversations offline each week with each member of the study. There will be one live webinar per week. The dates of the study webinars are as follows:
- October 25th - Kickoff Webinar
- November 1st
- November 11th
- November 22nd
- November 28th
- December 5th
Each webinar will be recorded for members unable to attend any of the dates.
The sold out study is being re-opened for another 100 car dealerships. The study is open to Dealer Principals, Dealership COOs/CFOs, or General Managers that have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.
Access to the study is provided on a first come, first serve basis. To register online, visit www.automotivezeromomentoftruth.com .
About PCG Digital Marketing
PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors. PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm. Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.
For more information on their services, visit www.pcgdigitalmarketing.com