SAN FRANCISCO, Nov. 7, 2011 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading online media intelligence companies, today announced the launch of Meltwater Election Buzz, a one-stop online resource for tracking and analyzing the social conversation around the issues and candidates in the 2012 presidential election.
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The Election Buzz website will be powered by the company's social media monitoring and engagement solution, Meltwater Buzz. On a daily basis, this online election hub will pull stats from Twitter, blogs, message boards, online video sites and public Facebook posts to create a word cloud with 2012 election hot topic terms. A daily word cloud will also be generated for each of the top candidates, serving as a visual representation of the top themes surrounding each.
Also, weekly blog posts will further discuss insights and top news, such as debates, primaries, conversations and media coverage around key issues, scandals and policies. To analyze such events, Meltwater will use its news monitoring service, Meltwater News in addition to Meltwater Buzz. The company will also contribute to the discussion over the Twitter hashtag #Election2012 to further assist journalists and voters in following the top analysis and developments.
"Social media has put the voice of the people front and center, giving citizens a platform to express opinions, mobilize movements and share insights on political issues. On the flip side, it's also a gateway for politicians to hear what voters are saying in real time," said Kimling Lam, marketing and communications director at Meltwater Group. "By providing a daily snapshot of social engagement all the way through Election Day, Meltwater Election Buzz will provide a one-of-a-kind resource for press, bloggers, political analysts and everyday voters to glean key insights into news and social media trends around the 2012 election."
Meltwater Election Buzz will generate data and analysis for the full calendar year prior to the presidential elections in November 2012.
About The Meltwater Group
The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies. The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing. For more information, please visit http://www.meltwater.com.
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