TradeDoubler and NetBooster announce strategic partnership in online marketing

TradeDoubler and NetBooster, two leaders in online marketing, today announced
the transfer of TradeDoubler's assets in search to NetBooster and a strategic
partnership in online marketing.

TradeDoubler's search business with 55 employees manages search engine marketing
(sponsored links) and search engine optimization on behalf of clients in over
20 countries, including GAP Europe, NET-A-PORTER, Interflora, and Tempur. The
agreement involves the transfer of all the search employees in six European
countries from TradeDoubler to NetBooster and is expected to be completed before
year-end 2011.

Under the agreement TradeDoubler becomes NetBooster's preferred partner
for services in performance marketing, such as affiliate network, campaigns and
technology solutions, and  NetBooster becomes TradeDoubler's preferred search
marketing partner. By enhancing both companies' offerings, the strategic
partnership will provide new and existing customers with a broader geographical
footprint in and beyond Europe and greater depth of expertise in digital
marketing and e-commerce.

"In line with our overall strategy, the partnership will allow us to sharpen the
focus on our core business, performance based marketing. That will enhance our
leading position and help us deliver profitable and scalable growth", says
TradeDoubler's CEO Urban Gillström. "Our search clients as well as our employees
will benefit from the transfer to NetBooster where search is core and already
has a leading position."

"NetBooster's acquiring of the assets of TradeDoubler's Search Business, and the
formation of the partnership creates a win-win for TradeDoubler's search
customers as they maintain existing account management relationships while
benefitting from the increased power that a larger search marketing company
offers," says Raphaël Zier, CEO of NetBooster. "NetBooster will now be able to
provide our customers with even greater expertise in performance marketing
through TradeDoubler in Europe."

As a result of this transaction TradeDoubler group will decrease its yearly
gross profit by approximately SEK 30M, but at the same time improve the group's
gross margin. The impact on earnings and cash flow is minor going forward. The
net impact on shareholders' equity, including the profit & loss effects from
discontinued operations, is estimated to be approximately SEK -40 M.  Starting
from 1 November the Search business will be presented as discontinued operations
in TradeDoubler's financial statements.

TradeDoubler was advised by GP Bullhound in this transaction.


For more information please contact:
Urban Gillström
President and CEO, TradeDoubler
Tel. +46 846 501 206
Cell.  +46 70 785 76 00
urban.gillstrom@tradedoubler.com

Erik Skånsberg
CFO, TradeDoubler
Tel. +46 840 508 91
Cell. +46 70-264 70 35
erik.skansberg@tradedoubler.com



About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple, American Express, Dell,
Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX.
More onwww.TradeDoubler.com

About NetBooster
Founded in 1998,NetBooster is an independent group of specialist digital
marketing agencies, working together to deliver innovative services to 24
countries across the globe. NetBooster is a pioneer of the digital marketing
industry, developing and evolving its range of online services including; Search
Engine Optimisation, Pay-Per-Click Advertising, Display Advertising, Affiliate
Marketing, Website Development, Analytics Consultancy, Social Media Marketing
and specialist Facebook Marketing Services.

NetBooster,  with its head office  located in Paris, also  has offices in Spain,
Italy,  Germany,  Finland,  China,  the  Philippines and Brazil. NetBooster also
holds  a majority  share in  Guava Group  A/S, extending  its reach  to Denmark,
Sweden  and  the  United  Kingdom.  NetBooster  is  a  recognised  leader in the
international  arena and sales  exceeding €31 million  for the 2009 fiscal year,
the  Group is highly committed to growth and innovation. NetBooster's success is
re-affirmed by the financial results for 2010, showing that sales have increased
by 45% to €45.1 million and gross profit has increased by 52% to €22.8 million.

Managed  by  Raphael  Zier,  it  carries  the  OSEO-ANVAR seal of approval as an
"Innovative  Business" and thus its shares are eligible for FCPIs (French Mutual
funds).  Shares  in  NETBOOSTER  trade  on  the  Alternext  Paris market of NYSE
Euronext.





TradeDoubler discloses the information provided herein pursuant to the Swedish
Securities Markets Act. The information was submitted for publication on 9
November 2011 at 8.00 a.m. CET.


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