NEW YORK, NY--(Marketwire - Nov 15, 2011) - Global business celebrity, former Fortune 100 c-suite executive and sometime cowboy Jeffrey Hayzlett is releasing the follow-up to his bestselling book "The Mirror Test." In "Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits" Hayzlett encourages business leaders to look forward and think critically about the actions they must take to prepare their companies for change.
Hayzlett and co-author Jim Eber have skillfully written thirty-five smaller chapters with Twitter-sized 140-character titles educating business owners to stay ahead of their competition in a changing business environment. Hayzlett explains the most dangerous move in business is the failure to make a move at all. "Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company," says Hayzlett.
Hayzlett candidly shares his successes and failures, giving readers new perspective on innovation, marketing, management and customer service. He takes readers through an aggressive process of evaluating their business model, deconstructing, then reconstructing the company for maximum competitiveness and profitability.
"Running the Gauntlet" also features interviews with business luminaries Paul Caine (EVP, Time Warner), Michael Dell (CEO, Dell), and Sheryl Sandberg (COO, Facebook), and sidebars highlighting practical advice from successful business figures, including Linda Sawyer (North American CEO, Deutsch Inc.) and Joe Abruzzese (President of Sales and Marketing, Discovery Communications).
"Running the Gauntlet" releases January 3, 2012, and is available now for presale at Amazon.com.
Jeffrey Hayzlett is a leading business expert, cited in numerous books, magazines and newspapers worldwide. His must-read business book "The Mirror Test," received acclaim on numerous bestseller lists including Inc's 800CEORead and USA Today.
Dubbed "a born leader" by producer Mark Burnett, Hayzlett is a frequent television guest and commentator, appearing on shows including MSNBC's Your Business, Cavuto on Fox Business, and NBC's Celebrity Apprentice with Donald Trump. With a strong following in business and social media circles, Hayzlett is recognized as one of the top c-suite Twitterers and an influencer in the social media landscape.