WARRENDALE, Pa., Nov. 16, 2011 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE), a leading specialty teen apparel retailer announced today that the company is featuring a "Breaking Dawn" display of girl's and guy's tees in stores in conjunction with the release of the film "The Twilight Saga: Breaking Dawn Part 1".
"The Twilight Saga: Breaking Dawn Part 1" makes its debut on Friday, November 18, 2011, marking the beginning of the end of one of the most popular series of this generation. Passion and devotion have made the Twilight Saga a breakthrough phenomenon. That same passion and devotion characterize the Twilight fans as well as rue21 customers, whose passion for cutting-edge fashion and devotion to the newest trends bring them to rue21 first for their fashion needs. "rue21 and the Twilight Saga are a perfect match: the individuals that have read the Twilight series and now watch the Twilight movies are the group that we market our clothing toward," says Kim Reynolds, Senior Vice President and GMM for rue21.
In addition to selling t-shirts in support of the "Breaking Dawn" movie release, rue21 also features products on their web site and has engaged in an e-mail marketing campaign in support of the tees.
About rue21, inc.:
rue21 is a leading specialty teen apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 756 stores in 46 states. Learn more at http://www.rue21.com/">www.rue21.com.