NEW YORK, Nov. 18, 2011 (GLOBE NEWSWIRE) -- For the second year in a row, Tumi will continue to support St. Jude Children's Research Hospital during the eighth annual Thanks and Giving campaign. Beginning November 17 through the end of the year, customers are encouraged to donate at Tumi stores nationwide and/or online at http://www.tumi.com
Committed to the cause, Tumi will donate 250 travel bags to St. Jude and Tumi CEO, Jerome Griffith, will visit the hospital to hand delivery the bags to St. Jude patients and their families. Proud to be uniting families during the holiday season, this moment of giving will be captured on video and shared on Tumi's Facebook and YouTube pages. Tumi's visit to St. Jude will coincide with the brand's holiday campaign, "Tumi Takes You Home". The campaign celebrates the act of traveling to reunite with loved ones during the holidays and recognizes all that we are grateful for in our lives. "The holidays are not only a time for giving but also a time for giving back. It's important to give thanks for what we have and support those in need", says Jerome Griffith, Tumi CEO. The "Tumi Takes You Home" campaign will be brought to life through store-front windows, in-store, online and on social media. Beginning November 17 and running through the end of the year, Tumi will engage with Facebook fans(www.facebook.com/TumiTravel) by hosting a photo-sharing contest, where the Tumi community may post photos of what they are grateful for this holiday season. Participants will be judged on creativity and presentation as to why going home for the holidays is personally meaningful. A weekly winner will be announced and awarded with a Tumi gift card, along with their photo featured on Tumi's page.
The Thanks and Giving campaign benefits St. Jude, one of the nation's leading pediatric research and treatment center devoted solely to treatment of children with cancer and other deadly diseases. Beginning Thanksgiving week and continuing through the end of December, consumers can support St. Jude by adding a donation during checkout or while shopping online at participating partners, like Tumi. All partners are identified by the St. Jude Thanks and Giving magnifying glass logo.
To find your local Tumi store, visit tumi.com. To learn more about the St. Jude Thanks and Giving campaign or to make a donation visit www.stjude.org or call 1-800-4STJUDE.
Media Contact
Parise Sellitti
ph: 732-372-8372
About Tumi
Tumi is the leading international brand of premium travel, business and lifestyle accessories. Tumi's heritage of design excellence is one that appeals to the worlds most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world's top department and specialty stores in more than 65 countries. Tumi's success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com, www.facebook.com/tumitravel, www.twitter.com/tumitravel.
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