"Sensory branding is the hottest new trend in an industry that realizes today's affluent guests have more of a "been there, done that" point of view," explains General Manager Linda Geyer
MELBOURNE, Australia, Dec. 14, 2011 (GLOBE NEWSWIRE) -- Trump International Beach Resort, located in Sunny Isles Florida, where International jet setters hobnob with their social equals and look forward to a 5-star guest experience, is taking hospitality to a whole new level by introducing V!VE Bathroom; a sumptuous array of sweet fig & olive guestroom toiletries meant to cater to their guests' senses.
"Sensory branding is the hottest new trend in an industry that realizes today's affluent guests have more of a "been there, done that" point of view", explains General Manager Linda Geyer. "They don't just want to visit a property, they want to experience it and V!VE definitely contributes to the our overall guest experience."
Geyer elaborates that V!VE Bathroom is just the beginning; the new sensory experience at Trump will includes soothing music, evocative design and enchanting aromatherapy to help create an inviting spa experience throughout the lobby, corridors and guest rooms—even the restaurant. "Our goal is to build an unforgettable emotional association between our guests and the Trump brand through sight, sound, smell, touch and taste", says Geyer.
V!VE Bathroom is a premium range of natural body washes, bath salts, body creme, hair shampoo, conditioning milk, soaps and candles, enriched with an abundance of natural nutrients, vitamin C and D and Aloe Vera. The gentle cleansing agents, derived from sugar and vegetable oils, deeply cleanse; nourish and moisturize the hair and skin.
The soothing and exotic aromas of sweet fig & olive provide a captivating combination. For centuries, the nutritional, cosmetic and medicinal benefits of olive oil have been recognized throughout the world and known as 'The tree of life' by the ancient Egyptians, the fig is a succulent fruit; viewed by the Hebrews as a symbol of peace and plenty.
V!VE Bathroom liquids are a vibrant green color, indigenous to the wholesome ingredients and packaged in cylinder shaped bottles with black chrome caps—a first in the industry. The soaps are wrapped in a coordinating Mediterranean patterned green pleated tissue paper and accessories are packaged in matching patterned boxes.
And the story gets better; all plastic package and paper components are completely biodegradable and recyclable.
"The look of V!VE Bathroom is extraordinarily elegant", concludes Geyer, "but what really sold us on partnering with Concept Amenities for our in-room toiletries was the environmental aspect. We're working to implement a wide variety of ecological initiatives throughout the resort that caters to both the needs of our upscale clientele and the global community".
Cheney Brothers, one of the largest Food Service Distributors in the South, cemented the relationship between Trump International Beach Resort and Concept Amenities. "We knew that eco-friendly products were very important to the Trump Sunny Isles location," said Bill Foley, president at Cheney Brothers. "Whether its biodegradable trash can liners; locally grown herbs or 5-star guest amenities, most clients today seek to incorporate environmentally responsible products into their properties and we work to partner with innovative companies, like Concept Amenities, who offer the cutting-edge goods and services that meet our client's expectations."
For more information visit conceptamenities.com or contact Steve Duggan Director Marketing & Communications S.Duggan@conceptamenities.com 613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; D.DeLisle@conceptamenities.com
About Trump International Beach Resort
Trump International Beach Resort is a world of indulgent pleasures waiting for you on the shores of beautiful Miami Beach. Ideally located in the exclusive enclave of Sunny Isles, this Miami Beach hotel masterpiece, created by Donald Trump and Dezer Properties, rises as a striking landmark to luxury amidst the white sands of Miami Beach.
Enjoy our resort's commitment to personal service that is distinctly European within a carefree tropical oasis of pampering and palm trees. Relax and rejuvenate with a soothing massage in a private oceanfront cabana. Dine at the fabulous Neomi's, where All-American cuisine meets culinary influences from places near and far. Fall into a chaise lounge at the grotto-style pool. Unwind to breathtaking views of the ocean and Intracoastal Waterway from your private balcony. Shop on site and at nearby boutiques that rival those of the world's fashion centers or spend a relaxing day at our spa. There is no shortage of indulgences here and you can rest assured that every need and every request you have will be promptly seen to by the most attentive staff at our Miami Beach hotel resort in Sunny Isles Beach,FL.
Widely regarded as one of the premier Miami Beach hotel destinations near LummusPark, Trump International Beach Resort is home to 390 hotel rooms and guest suites, each of which is a stunning combination of tropical charm and Trump flair. There is no compromise here. Best of all, you'll have the pleasure of experiencing our resort's commitment to five-star service each and every day.
Trump International Beach Resort is your oceanfront Miami Beach hotel and spa paradise in Sunny Isles Beach, each day you spend with us is a promise of a world of difference.
About Cheney Brothers
Founded in 1925, Cheney Brothers has grown from a distributor of milk and eggs into one of the largest Food Service Distributors in the South. Today, Cheney Brothers inventories over 15,000 items with yearly revenues exceeding $800 million. We stock a broad selection of products with national brand recognition, bringing you, our customers the quality and consistency that you expect and demand.
Cheney Brothers realizes that our success depends on our customers' success. That's why our number one goal is to provide our customers with unmatched service. That service dedication and success of our customers has made Cheney Brothers one of the fastest growing, respected and progressive food service distributors in the southeast. The future of our business depends on our ability to understand our customers' needs. Through innovative vision and advanced technologies Cheney Brothers will continually succeed in providing our customers with exceptional service.
About Concept Amenities
Concept Amenities is a recognized world leader in the supply of guest amenities that deliver on quality, luxury, style and environmental solutions. We've built our business through understanding our client's business, their guests and their brand.
Far from being simply the purveyors of amenity products, we are intrinsically linked to the creation of memorable guest experiences. This mindset provides a clear focus for who we are and what we do best. While our goal is delivering the ultimate in sensory indulgences, we do this in a manner that is fully aligned with our values and the positive role we perceive we should be playing in the world in which we live.
In sync with the hospitality industry we are strongly conscious of the impact we have on the environment and the growing eco-consciousness of guests. Our environmental stewardship is a fundamental expression of our values. This is enhanced with ERP—the leading benchmark for Environmentally Responsible Products—which is biodegradable, and recyclable, with a care for the environment.
This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/concept-amenities/r/trump-sunny-isles-creates-a-whole-new-vibe-with-lavish-sensory-experience,c9199819
The following pictures are available for download:
| [Image] | V!VE Sweet Fig & Olive |
| [Image] | V!VE Soap |