Pacific Sands, Inc. Reports Strong Fiscal 2012 Second Quarter Sales Growth

RACINE, WI--(Marketwire - Jan 6, 2012) - Pacific Sands, Inc. (OTCQB: PFSD) (PINKSHEETS: PFSD) (www.pacificsands.biz), which manufactures environmentally friendly, non-toxic liquid and powder cleaning, laundry, and water treatment products, today announced that for the fiscal second quarter of 2012 ended December 31, 2011, sales were $416,661, an increase of 41.4% compared with $294,623 in fiscal second quarter 2011. Fiscal first half sales of $769,491 were 26.3% higher than the previous year's first half.

"Although our second quarter is historically the slowest of the year due to the seasonality of our pool, spa and water treatment products, second quarter 2012 had the third highest quarterly sales in the company's history," said Michael Michie, President and CEO. "In addition to this strong performance, the company had $80,000 of unfilled orders that will be reflected in our third quarter."

Michie noted the company's rapid growth and order backlog has taxed the company's facilities. To address this issue, the company has leased 32,000 square feet of office, manufacturing, and laboratory space in a well-located and modern building in Kenosha, WI. The company is currently in talks to fund a doubling and in some cases quadrupling of machine capacity in this building. Management anticipates the negotiations for new equipment should be completed by the end of January to coincide with the facility move-in date.

"We believe that with the timely funding of its expansion, sales in fiscal third quarter could exceed our previous quarterly sales record of $518,000 achieved in fiscal fourth quarter 2011. In addition, we anticipate the newer high speed production equipment will drive reduced unit costs and result in favorable trends in cost of goods sold."

To support its sales outreach and branding visibility, the company in October 2011 named marketing veteran Peggy Stover as Vice President of Marketing and Sales. Prior to joining Pacific Sands, Stover was Director of Marketing and Sales for Soy Basics, where she grew the Soy Basics brands from start-up into the largest manufacturer of soy candles in the US. Prior to Soy Basics, Stover worked as a senior executive of marketing and sales for Kraft Foods, SC Johnson Wax and Coors Brewing Company. In 2008, she was named "Top Rising Star in the Consumer Package Goods Industry" by Progressive Grocer Magazine.

Pacific Sands recently hired Gina Harris to represent the company in marketing its line of pool and spa treatment products to distributors and sales outlets. With 20 years of experience in marketing, sales, sales training and distribution, Harris was previously with Haywood Pool Products, where she managed 268 pool and spa customer accounts.

Michie concluded: "As we continue to build the company, we have added highly experienced individuals in their fields who are able to make significant contributions to top line growth and operational and financial efficiency. We are fortunate to have operational, product development and research teams that include noted experts in their respective fields."

About The Company
Pacific Sands, Inc. (www.pacificsandsinc.com) is a rapidly growing company that develops, markets and sells unique non-toxic, earth-, health- and child-friendly products for cleaning, personal hygiene, and water maintenance applications. The company's ecoone® Spa Treatment system was named a "Top 50 product for 2008" by Pool and Spa News. Wal-Mart's Innovation Network awarded one of the company's products the highest "Success Likelihood Score" ever granted in the program's 22-year history.

Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.