Silpada Designs Introduces Exclusive Silpada Charm(TM) Collection

LENEXA, Kan., Feb. 21, 2012 (GLOBE NEWSWIRE) -- Silpada Designs, the world's largest sterling silver jewelry home party company, has launched an exclusive new collection — Silpada Charm. The new collection marks the company's first venture into the charm niche, and adds to its existing line of handcrafted .925 sterling silver rings, bracelets, necklaces and earrings.

Silpada Designs, a leader in the sterling silver jewelry industry, developed Silpada Charm to give women an additional way to accentuate and personalize their style with unique charms that tell a story. The Silpada Charm collection reflects the high-quality, handcrafted detail that sets Silpada apart from others.

Made with the finest .925 sterling silver and semi-precious stones, the Silpada Charm collection consists of 68 charms and 12 Charmers™ (charm bracelets and necklaces). The individual charms are categorized into five collections created to mark life's meaningful moments.

• Initially Yours: Add initials or share a favorite word with this collection, featuring 26 charms — one for each letter of the alphabet ($44 each).
• Birthday Bliss: Choose a pop of color or build a rainbow of family birthstones with this collection, featuring colored Swarovski™ crystals for each month ($39 each).
• Grace: Communicate a celebration of life's blessings with this collection, featuring 10 charms for different expressions of faith, hope and love (starting at $34).
• All in the Family: Build a family portrait with this collection, featuring nine charms symbolizing those who are loved and cherished (starting at $36).
• Lively Celebrations: Capture life's finest moments with this collection, featuring 11 charms for memorable occasions (starting at $36).

One of the most distinctive features of Silpada Charm is each individual charm features a lobster clasp making it easy to swap and share the charms, or add them to existing jewelry. The lobster clasp also makes Silpada charms the perfect trinket for zipper pulls, package accents, key chains, wine glass stems and more.

"Silpada is much more than a jewelry company, it is a company about empowering women and celebrating life's moments," says Silpada Co-founder Bonnie Kelly. "Silpada Charm, our most meaningful collection, tells the true meaning of Silpada in a stylish way."

Co-founder Teresa Walsh adds, "We can't wait for you to discover how fabulous it feels to live life with Silpada Charm. The new charm collection truly brings our jewelry to life and is backed by Silpada's commitment to quality and craftsmanship."

Silpada Charm and Silpada's spring 2012 collection (B & T's Sterling Additions) are available for purchase through 33,000 independent Silpada Designs Representatives or by visiting Silpada's Online Jewelry Box.

About Silpada Designs

Silpada Designs is the original and fastest-growing jewelry home party company whose primary focus is offering a unique collection of .925 sterling silver jewelry. Silpada Designs' sterling silver jewelry is sold exclusively by 33,000 independent representatives throughout the United States, Canada and the United Kingdom.

Visit Silpada.com or call 1-888-SILPADA (745-7232) to learn more about Silpada Designs jewelry, to find a local representative or to learn how you can join the Silpada Designs family as an independent representative.

(913) 851-7757 x1228 or Courtney.Hauser@Silpada.com

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