MOSCOT 2012 Sun Collection Launches With Evocative Campaign

NEW YORK, NY--(Marketwire - Mar 9, 2012) - To herald the introduction of its 2012 MOSCOT Sun Collection, MOSCOT, a New York City institution renowned worldwide for its iconic eyewear, launches its companion 2012 MOSCOT Sun Campaign, which juxtaposes the sophomore Collection's bold, modern frame designs with age old collegiate sports and vintage uniforms, and trademark dry humor, to produce an eclectic, quirky, and evocative visual mashup.

The seasonal MOSCOT Sun Collection, which pays homage to the 1970s - 1990s, departs from the family archives but still adheres to the core creative values that make each frame distinctively MOSCOT. This philosophy is reflected in the Sun Campaign, which gingerly balances the three central elements at the core of the MOSCOT brand: history, fashion and humor.

Big and bold -- in addition, of course, to fly style -- the 2012 MOSCOT Sun Collection featuring The ADRIENNE, CAMERON, CASSIUS, EMERSON, and ISOBEL will be available in MOSCOT shops and online at moscot.com, and in retail and specialty optical shops worldwide April 2012.

Launching concomitantly, the 2012 MOSCOT Sun campaign was created in house by the MOSCOT creative team -- conceptualized and photographed by MOSCOT Co-President Wendy Simmons, with post production by Louie Lepore, lighting by Bianca Pizzoferrato, costume styling by Santiago Siguenza, and makeup by Breanna Williams.