New Business Revolutionizes Pillows to Unzip for Workspace, Convenience and Flair

DENVER, CO--(Marketwire - Apr 2, 2012) - A new business has put a zippered spin on the traditional couch pillow for the convenience of multi-taskers everywhere. It's All in the Pillow™ offers patented plush pillows that unzip to provide a non-slip tray table, allowing users to work and relax with convenience.

It's All in the Pillow™ was founded to create a stylish and functional alternative to traditional throw pillows while still maintaining comfort. Its signature 3-in-1 Tray Pillow™ serves as a comfortable cushion when zipped up and a stable workspace or eating area atop the lap when opened. Each pillow provides a secure cup holder and a non-slip tray to prevent spills or sliding items. After use, the pillow zips up seamlessly to rest on the couch, bed or floor as a decorative and comfortable pillow.

"A pillow's potential literally opens up with our product," said It's All in the Pillow™ founder and president Brock Matthews. "You can work on anything from its sturdy surface without worrying about spills or discomfort. It will improve the lifestyles of many people including business professionals, college students, young children, travelers and even sports fanatics."

The pillows are made of stain-resistant, micro-suede fabrics and come in a variety of designs. Solid colors include red, black, chocolate brown and metallic silver.

For a walk on the wild side, It's All in the Pillow™ also offers safari styles in giraffe, leopard and zebra.

One's school-spirit can be displayed with the 3-in-1 college pillows, which display select universities' logos on the front of the pillows and on the tray tables. It's All in the Pillow™ currently offers customized styles for the University of Colorado, the University of Nebraska-Lincoln, Florida State University and the University of South Carolina.

"It's All in the Pillow™ provides me with comfort and convenience when I'm at home and when I travel," said Nelson Roseland, president of Platinum Relations. "I eat, drink, read and work on its sturdy surface without ever leaving my seat. After I zip it up, I leave it on display and it complements my other home décor items perfectly."

To learn more or to order pillows visit www.itsallinthepillow.com.

About It's All in the Pillow™
It's All in the Pillow™ was established to revolutionize decorative pillows. The pillows unzip and expand to serve as a stable work spaces, meal trays and, in certain cases, storage compartments, all in one piece. With high-quality fabrics and stylish designs, the pillows fit any lifestyle. In 2011, the creative efforts that began in 2007 reached an important milestone for the company when the United States Patent and Trademark Office granted U.S. Patent No. 8,051,514 for its original concept. It currently has one issued patent and several more applications pending in the U.S. and around the world. To learn more visit www.itsallinthepillow.com.