Premier Alliance Group, Inc., Selected to Provide Auto Demand Response Services to the City of West Covina

CHARLOTTE, NC--(Marketwire - Apr 3, 2012) - Premier Alliance Group, Inc (OTCBB: PIMO), a professional services company focused on business and technology advisory and consulting services and solutions, today announced that its Energy Division - Greenhouse, has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for the City of West Covina. GreenHouse has identified over $30,000 of incentives from SCE, for which the city is eligible to apply towards enabling Auto-DR. Once installed and operational, SCE will be able to call upon city officials to voluntarily load shed up to 100 kW of electricity during peak usage periods.

Premiers' Greenhouse division is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents. The contract with the City of West Covina entails investigation and development of a complete engineering scope; an analysis of the L.A. County Energy Management System interface requirements to determine how to effectively integrate current Automated Demand Response technology; engineering services; and a verification test of the automatic load shed provided by the installation.

"Municipalities are ideal candidates for Auto-DR initiatives," said Rob Davis, Vice President of Energy Services for Premier Alliance. "The city of West Covina will realize significant cost savings, as well as, inroads to meeting their own power consumption and emissions reduction goals for 2012 and beyond."

About Premier Alliance Group, Inc.

Premier Alliance Group, Inc. (OTCBB: PIMO), is a leading provider of business and technology advisory and consulting services. Practice areas of expertise encompass Governance, Risk & Compliance (GRC), Business Performance & Technology, and Finance & Accounting. Premier's Greenhouse division is a leading provider of energy efficiency and sustainable facilities solutions. The division designs, engineers and installs disparate products and technologies that enable its clients to reduce their energy costs and carbon footprint. Its target markets for energy efficiency solutions include government and military, as well as commercial and industrial markets. Premier Alliance Group is headquartered in Charlotte, NC. For more information, please visit www.premieralliance.com.

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Certain information contained in this press release may be forward-looking. Actual results might differ materially from any forward-looking statements contained in this press release. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of Premier Alliance Group to be materially different from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates" or "plans" to be uncertain and forward-looking.