This Earth Month, Seventh Generation Empowers You to Make a Difference With a Live Like The Lorax Sweepstakes

BURLINGTON, VT--(Marketwire - Apr 20, 2012) - This Earth Month, the leading brand of green and eco-friendly household and personal care products, Seventh Generation, is inspiring people across the country to make a difference in their own communities through the Live Like The Lorax Sweepstakes.

The sweepstakes, hosted on Seventh Generation's Facebook page, asks users to "like" the Seventh Generation page and provide their contact information in order to be entered to win the Green Your Town Makeover prize package. The prize package includes:

• $5,000 for a Green Home Makeover from Gaiam.com
• $5,000 for a Green School Library in their community
• 500 Seventh Generation Green Cleaning Starter Kits for their neighbors

The sweepstakes also consists of a weekly prize, where 500 winners will win Green Home Starter Kits, including Seventh Generation's eco-friendly cleaning products.

The Lorax speaks for the trees and Seventh Generation acts for them and wants to empower others to do the same. If every household in the U.S. replaced just one 12-pack of 300-sheet virgin fiber bathroom tissue with Seventh Generation's 100% recycled bathroom tissue, we could save 1,900,000 trees.

"The Lorax was created to inspire and at Seventh Generation, we're here to help turn that inspiration into reality," says Chris Miller, director of Corporate Consciousness at Seventh Generation. "Not everyone has the resources to take on a major green initiative within their community, so it is our hope that this promotion is a start in providing individuals with the inspiration and tools they need to do so -- we hope it will help people understand that one small change done by many can make a big difference."

The Green Your Town Sweepstakes runs through on July 31, 2012.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2010 Corporate Consciousness Report.