Mercent Named to Magento's Esteemed Gold Partner List; Company Delivers Integrated Retail Marketing Solution to Magento Merchants

LAS VEGAS, NV--(Marketwire - Apr 24, 2012) - Magento Imagine Conference -- Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has been named a Magento Gold Partner in the Magento Solutions Partners Program.

Magento, an open source eCommerce platform serving more than 90,000 online retailers, recently launched its Solutions Partner program that includes Gold, Silver and Bronze-level partners. As a Magento Gold Partner, Mercent offers proven integration with the Magento platform which helps Magento retailers grow profitably online and reach more consumers through the award-winning Mercent Retail™ platform. Mercent's integrated retail marketing solution provides the foundation to help merchants market and sell through popular eCommerce channels that include online marketplaces; comparison shopping sites; social and mobile shopping sites; affiliate networks; and paid search and retargeting channels. Mercent's Marketplace Price Optimizer is also offered through the Magento Extension Marketplace. This robust and scalable hosted solution works seamlessly with Magento's eCommerce platform, allowing retailers to gain a strategic advantage by simply and effectively pricing custom product assortments -- up and down -- to consistently win the Amazon Buy Box and grow top line revenue.

Recognized as a priority Magento partner, Mercent enjoys the highest level of support and visibility within the Magento community, including priority placement on the Magento website, recognition as a Magento Certified Developer, and promotion in the marketplace by Magento. Mercent's retail marketing solution has led to Magento success stories with retail leaders that include the following:

• Online scuba retailer Dip N' Dive selected Mercent to help increase sales and revenue across a broader range of shopping channels and is leveraging Mercent's suite of Magento-supported technologies to enhance its competitive position and drive excellence across its eRetailing promotional campaigns. Mercent replaced Dip N' Dives former vendor by offering the retailer a more sophisticated, enterprise-level solution that enables better performance and financial returns.
  
  
• Internet Retailer Top 500 and Magento merchant Super Supplements also switched its online performance marketing vendor and selected Mercent as the provider of choice to accelerate its eCommerce sales growth and revenues. Today, Super Supplements leverages Mercent specifically to increase brand visibility and product sales on high-growth comparison shopping sites. According to Kyle Fanio, Director of eCommerce and Marketing at Super Supplements, "We recognized the opportunity to increase sales performance with Mercent based on our existing engagement and peer feedback. The company has an impeccable reputation and delivers consistent and proven results for many top retail brands."
  
  

According to Mercent CEO Eric Best, "We are pleased to join Magento's esteemed Gold Partner list and look forward to providing the Magento community with superior online retail marketing solutions that enable them to grow profitably. Furthermore, this close partnership will enable us to engage with and discover the unique eRetailing needs of the broader Magento community, and with this insight, enhance the products and solutions we deliver."

To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206 832 3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.