Annual General Meeting held on April 25, 2012

The Annual General Meeting of Pricer AB (publ) was held on April 25, 2012. 23
percent of the total numbers of votes were present through 42 shareholders. The
following major decisions were made:

Decision on dividend
The meeting
decided to adopt the proposed dividend of SEK 0.25 per share. The record date
for dividend is April 30thand the payment date May 4th2012.

Fees to the Board
of Directors
Fees to the Board were decided for a total of amount of SEK
1,250,000, of which SEK 450,000 to the Chairman and SEK 200,000 to each of the
other members. This is an increase of SEK 200,000 as compared to the previous
year due to one more member of the Board.

Election of Board Members
The
meeting decided to re-elect Mikael Bragd, Bo Kastensson, Peter Larsson and Bernt
Magnusson and to elect Indra Åsander as a new member. Peter Larsson was re
-elected as Chairman of the Board.

Election of Auditors
The meeting decided
to re-elect KPMG AB as auditors until the end of the Annual General Meeting
2016.

Formation and duties of the Nomination Committee
The meeting decided
to adopt the proposal regarding the Nomination Committee’s composition and
duties. The Committee then consists of the Chairman of the Board, one
representative each of the three largest shareholders and a member to be
independent and represent the small shareholders of Pricer.

Decision on
principles for remuneration to senior executives
The meeting decided to adopt
the recommendation of the Board regarding principles for remuneration to senior
executives.

Authorisation to the Board to issue shares
The meeting decided
to authorise the Board, on one of more occasions during the period before the
next Annual General Meeting, to decide on the issuance of no more than 5,000,000
new shares of class B. The Board shall have the right to decide on the issuance
of shares in exclusion of the shareholders’ pre-emptive rights, with or without
non-cash consideration. The authorization is only valid for acquisitions of
companies, businesses, immaterial rights or other assets.

For further
information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO at
Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing
the information in this press release in accordance with the Swedish Securities
Exchange Act (2007:528).
The information was distributed to the media for
publication at 09:00 hrs CET on Thursday, April 26th 2012.

Pricer provides
the retail industry’s leading electronic display and Electronic Shelf Label
(ESL) platform, solutions, and services for intelligently communicating,
managing, and optimizing price and product information on the retail floor. The
platform is based on a two-way communication protocol to ensure a complete
traceability and effective management of resources. The Pricer system
significantly improves consumer benefit and store productivity by simplifying
work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most
complete and scalable ESL solution. Pricer has installations in close to 50
countries with the largest ESL world market share. Customers include many of the
world’s top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX.
For further information, please visit www.pricer.com

Pricer AB
(publ)
                                                                      Website:
www.pricer.com
Bergkällavägen 20
-22
                                                        Telephone: +46 8 505 582
00
SE-192 79 Sollentuna,
Sweden
                                          Corporate Identity number: 556427
-7993