Iconic PFAFF(R) Sewing Brand Celebrates 150 Years With Search for the "World's Most Creative Sewer" and Launch of New Machines

LAVERGNE, TN--(Marketwire - May 4, 2012) - PFAFF^®, a leading global brand of premier sewing, embroidery and quilting products, is marking its 150-year anniversary by honoring "Unlimited Creativity." As part of the celebration, PFAFF^® is launching the "World's Most Creative Sewer Contest" to engage its consumers and unveiling five new products that continue the brand's legacy of quality and precision.

From now through December 31, 2012, PFAFF^® is inviting sewers around the world to share their most imaginative sewing projects online for the chance to win global recognition and the prestigious title of the "World's Most Creative Sewer." During the contest, sewers can upload personal project photos (up to five photos per project) to www.pfaff150anniversary.com, where they will be posted online and open to public voting.

Votes will be tallied each month for the next eight months and the sewer with the most votes will be recognized as the "Sewer of the Month" on the PFAFF® anniversary website. After the contest ends in January, all "Sewer of the Month" winners will be judged by an expert jury of renowned sewers, compiled by PFAFF^®, to determine who will be named the "World's Most Creative Sewer."

"For the past 150 years, the PFAFF^® brand has prided itself on enabling precision, customization and elevated creativity among passionate sewers and quilters around the world," said Katrina Helmkamp, CEO of SVP Worldwide, source of SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands. "The 'World's Most Creative Sewer Contest' provides a global platform for PFAFF^® sewers to share the innovative and imaginative projects they've created."

To further commemorate the brand's 150^th anniversary, PFAFF^® launched five new sewing, quilting and embroidery products at its International Dealer Convention in Reno, Nev., on April 17:

• PFAFF^® creative performance™ sewing machine with an optional add-on embroidery unit
• PFAFF^® expression™150 limited edition computerized sewing machine
• PFAFF^® select™150 limited edition mechanical sewing machine
• PFAFF^® PowerQuilter™ p3 longarm quilting machine
• PFAFF^® QuiltDesign Creator customization software

"Along with the contest, we could think of no better way to honor PFAFF's rich history than by unveiling five new products that reflect the brand's commitment to quality and perfection," Helmkamp continued. "The PFAFF^® expression™ 150 and select™ 150 limited edition sewing machines, the PFAFF^® creative performance™ sewing machine, the PowerQuilter™ p3 longarm quilting machine, and the QuiltDesign Creator software provide proficient sewers and quilters with the tools needed to enhance their creativity."

Offering twice the possibilities with both sewing and embroidery capabilities, the top-of-the-line PFAFF^® creative performance™ sewing machine and optional embroidery unit include the exclusive, built-in PFAFF^® Original IDT™ Integrated Dual Feed Technology System for which the brand is known. The creative performance™ sewing machine also introduces the unique, built-in Stacking Stitches feature that pairs stitches in two different colors allowing for the most elegant borders and beautiful accents. Details about these and other exclusive PFAFF^® features are available via the PFAFF® website here.

The limited edition PFAFF^® expression™150 computerized sewing machine and PFAFF^® select™150 mechanical sewing machine are elegantly decorated with 150th anniversary graphics to commemorate PFAFF's milestone. The versatile sewing machines offer sewers an opportunity to own a piece of PFAFF^® history and create artistic projects with some of PFAFF's best-known features. Information about the PFAFF^® expression™150 and select™150 sewing machines is available here.

The new PFAFF^® PowerQuilter™ p3 longarm quilting machine and PFAFF^® QuiltDesign Creator customization software further expand the brand's renowned line of quilting products, arming expert quilters with tools to enhance performance and precision. More details about the PowerQuilter™ p3 machine and QuiltDesign Creator customization software and their features can be found here.

All PFAFF^® products are sold exclusively at authorized PFAFF^® dealers. To find a PFAFF^® dealer near you, please visit www.pfaffusa.com. For more information about PFAFF's inspiring sewing history, products and to enter the "World's Most Creative Sewer Contest," please visit http://www.pfaff150anniversary.com/us/contest.

About PFAFF^®
With a celebrated history of superior design and engineering, PFAFF^® sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF^® brand has a 150-year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. Known as the perfector of the craft, PFAFF^® delivers precision to the most demanding sewers by offering maximum control and customization. PFAFF^® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing. The PFAFF^® quilt expression^™ 4.0 sewing machine was recognized as a CONSUMERS DIGEST BEST BUY. Please visit www.pfaffusa.com for more information on products and retailers, and www.pfaffevents.com for a full list of dealer educational events.