The Lifestyle Brand Opens Its 12th Global Flagship
BUFFALO, N.Y., May 17, 2012 (GLOBE NEWSWIRE) -- New Era, an international lifestyle brand, is excited to announce Miami as the location for its 12th flagship store globally. NEW ERA MIAMI will open on May 19 with great fanfare including a performance by New Era flagbearer, DJ Ire. Additionally, legendary Miami artist, Lebo will be painting a canvas in-store. The canvas will later be produced into custom caps. The first 100 shoppers in the store at 11am can expect great give-a-ways including a VIP card good for 30% off for a year and a chance to win a custom design session.
Located in the heart of the historic Lincoln Road pedestrian mall, NEW ERA MIAMI will serve as a hub for exclusive product offerings from the iconic brand.
"We're so excited to be a part of the retail landscape on Lincoln Road," said Cal Lawson, Director of Retail Operations. "The outdoor promenade offers New Era great exposure to tourists and locals alike. With NBA play-offs in full swing and our new NFL licensed business along with our long-standing partnership with MLB, we have a lot to offer shoppers in South Beach."
The 2,500 square foot store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted caps and 9FIFTY snapbacks, NEW ERA MIAMI will also offer a wide selection of New Era's fashion headwear- the EK Collection. While the store has a diverse range of product offerings, it still offers an intimate boutique setting with skilled associates on-hand to help shoppers style the perfect look.
For more information on New Era or the Miami Grand Opening, visit www.neweracap.com.
Katherine Kulczyk, New Era Cap
716.257.2060
katherine.kulczyk@neweracap.com
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
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