Win the Road Trip of a Lifetime to West Sweden and Skane


For the fourth consecutive year VisitSweden has partnered with Volvo Cars, Tourism in Skane and the West Sweden Tourist Board for the www.CarPlusVacation.com sweepstakes which offers the chance to win an all-expense paid dream vacation to West Sweden and Skane.

NEW YORK, May 22, 2012 (GLOBE NEWSWIRE) -- VisitSweden today announced the launch of the www.CarPlusVacation.com campaign website and sweepstakes offering two lucky people the chance to win the road trip of a lifetime and the opportunity to drive a Volvo through West Sweden and South Sweden (Skane).

VisitSweden, Volvo Cars North America, Tourism in Skane and the West Sweden Tourist Board are launching the campaign that offers visitors a chance to win a one week trip for two to West Sweden and Skane, complete with flights provided by SAS Scandinavian Airlines, accommodation, restaurant meals, activities and a car to use during the trip, courtesy of Volvo. To enter, visit www.CarPlusVacation.com and create your own vacation itinerary to West Sweden and Skane. Choose from a selection of adventures, attractions, restaurants and hotels, then add your selections to the interactive trip planner, share your itinerary with your friends, and submit to be entered in the sweepstakes.

"This campaign has become a yearly tradition," said Lotta Thiringer, US Director of VisitSweden. "People love coming to the website for a chance to win this dream trip to West Sweden and Skane. Sweden is such an accessible country and there is a plethora of historical sites, attractions, culinary experiences and beautiful countryside and seascapes to explore, much of it is conveniently visited by car. We have highlighted many great experiences on the website, and the interest has been huge. What better way to do a road trip in Sweden than in a Volvo!"

Volvo Cars of North America's (VCNA) Overseas Delivery Program is a service that offers car buyers the opportunity to not only save money, but to also enjoy an unforgettable experience. After you pick up your new vehicle from the Volvo factory in Gothenburg, you can enjoy taking the car on an unforgettable road trip vacation through Sweden. Then you will bring home the ultimate souvenir, your new Volvo car and many great memories of your travels in Sweden. 

"Volvo cars were born in West Sweden, and are still firmly rooted in the city of Gothenburg, where most of the cars are still manufactured," said Anders Robertson, manager of VCNA's Overseas Delivery. "The www.CarPlusVacation.com campaign gives potential customers a chance to experience the place and culture where their car comes from. It's a very unique experience."

To enter, visit www.CarPlusVacation.com through August 15, 2012.

iFor More Information, Please Contact:

Michael Raisanen, Tio Agency

646-318-8854 info@tioagency.com

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The following pictures are available for download:

[Image] West Sweden-01
[Image] Skane-01
[Image] Visit Sweden-01
[Image] Volvo-01-01