ASSIA Expresse Pro Wins Prestigious InfoVision Asia Award for Broadband Access Technology of the Year

REDWOOD CITY, CA--(Marketwire - May 23, 2012) - ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) networks, today announced that its mobile application for DSL network management, ASSIA Expresse Pro, won the 2012 InfoVision Awards Asia for Broadband Access Technology of the Year at the Broadband-IP&TV Asia Conference in Kuala Lumpur, Malaysia. This award, in its inaugural year, is an important industry acknowledgement of ASSIA's leadership as a technology and business innovator in DSL network management worldwide.

"ASSIA is delighted to be recognized as a business and technology leader in Asia with ASSIA Expresse Pro, an innovative mobile application that puts the power of DSL management at the fingertips of field technicians everywhere," said Dr. John Cioffi, CEO and chairman of ASSIA. "ASSIA has significantly increased its customer base and presence in Asia by locating staff in Singapore and opening a Beijing office last year. A growing number of Asia-based service providers are relying on ASSIA solutions to enhance DSL service, improve customer experience, and reduce operational costs."

ASSIA Expresse Pro combines today's smart mobile device capabilities with the power of ASSIA's award-winning DSL Expresse solution to offer all the line performance information, trouble-shooting tools, and diagnostic details technicians need to respond quickly and effectively to field problems. ASSIA Expresse Pro shows detailed information, such as customer location and line status, with step-by-step instructions in an intuitive mobile application interface. In addition, a before-and-after comparison screen allows technicians to see immediately whether the issue has been corrected and the DSL performance improved.

Among ASSIA's growing customer portfolio in Asia, True Universal convergence company Limited (TUC), the largest ISP in Thailand, has deployed the flagship ASSIA DSL Expresse® solution across more than 1,200,000 lines in its home and business networks.

About ASSIA, Inc.
ASSIA, Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools enable DSL service providers to manage lines in real time and to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse is a registered trademark of ASSIA, Inc.