CHICAGO, June 5, 2012 (GLOBE NEWSWIRE) -- At today's Internet Retailer 2012 Show, Channel Intelligence (CI) announced that it has been selected as a launch partner for the new Google Shopping experience. As part of this collaboration, CI has developed a technology to help merchants maximize sales and ad spend with Google's Product Listing Ads (PLAs), which will become an increasingly important channel for merchants as Google rolls out its new shopping experience over the next few months.
To kick-off their increased level of collaboration, the companies will host a joint webinar on Wednesday, June 13, 2012 at 1:00 p.m. ET, designed to help retailers achieve enhanced results from their Google advertising campaigns. The 60-minute webinar, titled "Success with Google Shopping & PLA - Retailer Opportunities and Best Practices," will focus on unique methods retailers can use to generate qualified consumer visits and profitable product sales through PLAs and what they can expect as Google Shopping rolls out over the coming months.
Attendees of the Internet Retailer Conference and Exhibition (IRCE) at McCormick Place in Chicago can visit Channel Intelligence (CI) at Booth #1507 to learn more about the Google Shopping launch and sign-up for the June 13th webinar.
Since launching sixteen months ago, Google Product Listing Ads (PLAs) have seen enormous growth and have become an important channel for retailers of all sizes.
Google Shopping executive Jon Venverloh explains, "From the early days with Froogle to the new Google Shopping experience, our mission has remained the same: to help shoppers find the products they're looking for quickly and easily, and to help merchants attract new customers. With Google Shopping, we'll continue to build upon the success of PLAs and create new ways for retailers to stand out. CI's optimized technology and data expertise play an important role in helping merchants create and implement PLA campaigns. Together, we can help merchants achieve higher conversions."
Larry Weeks, Director of Performance Marketing at Channel Intelligence, explains, "Google PLA has been a tremendous program and important channel for our clients. We are excited that Google is transitioning to a Product Listing Ads commercial-based model for Google Shopping. Our clients who have optimized their Google Product Listing Ad campaigns have achieved truly remarkable results and our retail index of aggregated results shows an average sales increase of 466% Q1 to Q1 year over year."
CI's Larry Weeks is in attendance at the IRCE 2012 show in Chicago June 5-8 to meet with interested retailers at the CI's Booth #1507.
Webinar Details
During this joint webinar, Google will offer insights into Google Shopping and PLAs and CI will share lessons from working with advertisers to optimize their PLA results. The webinar will focus on unique methods retailers have used to maximize their PLAs to generate qualified consumer visits and profitable product sales.
You should attend if you are a mid-tier to large retailer who wants to start selling your products on Google Shopping or if you are already doing so and want to maximize your efforts and ROI. Presenters will feature key principles and case histories that demonstrate how retailers selling physical products online can leverage PLAs to increase sales while optimizing advertising spend.
Google and Channel Intelligence (CI) will each discuss:
- Google Shopping – overview of what's new
- PLA Trends YOY
- PLA, How it works, How it has changed
- Best Practices and Optimization from Set Up to Success
The webinar is scheduled for 1 p.m. to 2 p.m. EDT, Wednesday, June 13, 2012. Panelists will be:
- Jon Venverloh: Google - Senior Manager, Shopping Business Development
- Santiago Andrigo: Google - Global Search Lead, Product Ads
- Larry Weeks: Channel Intelligence - Director of Performance Marketing
A brief question and answer period will follow presentations. Registrations are limited and availability will be on a first-come, first-served basis. To attend "Success with Google Shopping & PLA - Retailer Opportunities and Best Practices," please register at ciboost.com/webinar/googleshopping.
About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq:ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.