SAN JOSE, Calif., June 5, 2012 (GLOBE NEWSWIRE) -- As the video game console ages and retail sales decline, Buckaroo (www.buckaroo.com), the leading promotional engine, announced their plans to meet with top executives of the game industry at the Electronic Entertainment Expo 2012 (E3 2012) in Los Angeles, CA.
Buckaroo's goal at E3 is to help game companies reduce marketing costs by promoting and selling games, accessories, mobile apps, and social content directly to consumers. With thousands of current promotions and over 45 million subscribers in the United States and Canada, Buckaroo boasts an active community of avid gamers.
"Our subscribers are insisting that Buckaroo feature more video and electronic game promotions", said Alan Fisher, Founder and Chairman of Buckaroo (Iron Speed, Inc.), "If the electronic entertainment industry is ready to be bold, they must find new ways to reach their target market. That's the way the world is moving."
With worldwide social and casual gaming projected to double revenues by 2014, Buckaroo stresses the importance of giving companies a cost-effective way to sell and market products to the ready-hands of customers.
"It's more than just the power to name your price; it's the ability for the 'Average Joe' to promote his apps and games without a large marketing budget or professional publishing team.", touted Bill Gardner, Managing Partner at Digital Entertainment Insights, LLC.
By boycotting the common revenue-sharing practices employed by most promotional tools available online, Buckaroo's business model helps companies reduce costs and achieve better profit margins. It's free to post on Buckaroo, and our email marketing packages start as low as $100. Learn more about Buckaroo's low-cost pricing.
Contact:
Lauren Barraco
Marketing & Public Relations
+1 (408) 228-3437
About Buckaroo:
Buckaroo, the leading promotional platform for small businesses, provides a one-stop resource for companies to promote products online without harming revenues, (Buckaroo.com). Buckaroo Deals is the only daily deal solution without hidden fees or confusing contracts. For just a penny per email, businesses reach prospective customers locally or nationwide.
Buckaroo's parent company, Iron Speed, Inc. (www.ironspeed.com), founded in 1999, is well funded with a capital base of over $20M and strategic investors that include Arrow Electronics and Avnet, as well as executives from AMD, Excelan, Onsale, and Oracle.
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