SAN FRANCISCO, June 19, 2012 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading social media management and news monitoring companies, today announced the immediate availability of Meltwater Buzz Connect, a new module that integrates seamlessly into the Meltwater Buzz Social Suite. Connect is a feature-rich Facebook publishing platform that allows businesses and agencies to quickly and easily create and maintain highly customized Tabs for their Facebook Pages.
Game-changing solution Connect will allow brands to rapidly set up content-rich Tabs to run promotions and surveys, serve live content from their other social sources, and create tailored landing pages for their campaigns and audiences. These are proven to help drive traffic, improve stickiness and repeat visits, enhance customer engagement, and quickly increase 'Likes' – all critical success criteria for businesses wishing to improve and maintain competitive advantage. Facebook's recent changes to brand Pages have driven increased focus by organizations to create tailored experiences using Facebook Tabs. The platform provides a wizard that guides users through a sleek and simple three-step process that enables a one-click selection and integration of content to attract and engage social audiences.
Connect's live previews enable users to see updates to their Tab's active content as they're editing – a key differentiator that increases productivity and reduces user frustration. By focusing on ease of use and the ability to tailor and publish Tabs quickly, Connect helps companies develop greater interactive, personal and trusted relationships with customers.
"More companies are focusing resources on Facebook to capitalize on consumers who are increasingly open to social marketing programs from their trusted brands. Meltwater Buzz Connect is an exciting addition to our expanding social media suite of solutions that will help brands provide a far better customer experience on the world's most popular social network," said Niklas de Besche, Executive Director, Meltwater Buzz, "We now provide companies with the ability to attract and engage customers on their preferred social channel and turn a Facebook 'Like' into something more meaningful and valuable. The introduction of the Connect module has expanded Meltwater Buzz into a powerful suite of products that addresses the needs of brands and agencies that desire to see measurable ROI from their social activities."
Whether working with developers or agencies to create Facebook Tabs or doing so independently, the simplicity and ease of development offered by Connect, makes it possible for brands to develop and maintain pages themselves, resulting in significant cost savings. Meltwater Buzz Connect enables brands to offer their customers the best possible Facebook experience and bring their Tabs to life.
The introduction of the Connect module marks the next step in the evolution and growth of the Meltwater Buzz product. The product suite has evolved to meet the expanding opportunity in the social space, and Connect's capabilities allow brands and agencies to ignite customer engagement through tailored and agile content publishing.
Meltwater Buzz Connect's features include:
- Step-by-step Tab creation and customisation
- Live Tab previews
- Tab versions for content localization and publication scheduling
- Full draft history for content rollbacks and revision
- Ability to schedule tab publish and un-publish times
- Social CRM database and opt-in contact forms
- Seamless integration of cross-platform social content
- Content layout templates and customizable themes
- A comprehensive dashboard with engagement analytics
The Connect Module is available as a stand-alone product or as a fully-integrated module within the Meltwater Buzz Suite. Meltwater Engage Module users can seamlessly add Connect's functionality to their existing licenses.
Meltwater is a $100+ million company delivering online news and social media monitoring and search engine marketing solutions. The company entered the Social CRM space last year with the release of Meltwater Buzz Engage. Meltwater's acquisitions in the social space include blog search leader, IceRocket in August 2011, Social CRM company, JitterJam in March 2011, and BuzzGain in February 2010. To meet its goal of generating $100 million a year in social solutions alone, Meltwater intends to acquire additional businesses and technologies to help the company further expand its product suite.
About The Meltwater Group
The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to providing digital intelligence and marketing solutions, and provides dedicated, personal support and consultation through a global Client Relations infrastructure to help customers navigate the online maze and maximize their e-spend. For more information, please visit: www.meltwater.com.
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