Intrinsic-ID Expands Its Operation in Korea and Hires Industry Veteran

EINDHOVEN, THE NETHERLANDS--(Marketwire - Jun 20, 2012) - After launching a sales team in Japan last year, Intrinsic-ID extends its expansion and launches a sales team in Korea.

The driver for this Korean expansion is Intrinsic-ID's growing market momentum for security IP as well as for reference security applications that offer a fast-track to market. "As part of our mobile strategy, it is natural to have a Korean operation to further accelerate our growth in this market," said Pim Tuyls, CEO of Intrinsic-ID.

Ki Dug ("Kevin") Sung starts up the Korean sales organization of Intrinsic-ID as of June 2012. Industry veteran Sung brings more than 28 years of experience in the semiconductor industry, both on a business and engineering level.

Sung joins Intrinsic-ID from Silicon Hive, where he led the Korean operation and successfully developed business with major Korean electronics companies, prior to the acquisition of Silicon Hive by Intel Corporation.

Prior to Silicon Hive, Kevin Sung realized a strong engineering track record with companies like LG Electronics, where he was responsible for the development of the world's first digital TV chipset, and Dongbu HiTek, where he managed the wafer foundry service of all product designs with library/IP support.

About Intrinsic-ID:
Intrinsic-ID provides security solutions based on top-level security IP and software for cloud storage, mobile payments and content protection.

The company's unique and patented Hardware Intrinsic Security (HIS) technology -- also referred to as Physical Unclonable Function -- offers superior anti-tamper and anti-cloning features. HIS allows binding software, applications and content, to a particular hardware device. Intrinsic-ID's HIS technology has received public endorsements by leading companies in the field of smartcards, automotive, set-top box and pay-TV, networking & communications, FPGA and government applications.

HIS is based on the fact that secret keys are extracted like a silicon biometric or fingerprint from silicon hardware directly and only when required. Attackers have nothing to find because no key is stored nor present in the power down state.

Intrinsic-ID's security IP excels by its ease-of-integration in a standard manufacturing flow, its availability in all modern technology nodes, its scalability and small area and/or software footprint, which enables mass-scale deployment in cost-sensitive consumer applications. Intrinsic-ID delivers complete, one-stop-shop solutions including security IP, security architectures and reference applications to offer customers a fast-track to market.

Intrinsic-ID was founded in 2008 as a spin-out of Royal Philips Electronics and is headquartered in Eindhoven, The Netherlands.