OnWAX Media to Showcase Premier Action and Outdoor Sports Content on YouTube

LOS ANGELES, CA--(Marketwire - Jun 20, 2012) - OnWAX Media Holdings, L.P. (WAX), today announced a new WAX-branded YouTube channel, youtube.com/onwax, that provides filmmakers unprecedented visibility and support. The WAX branded channel will house hundreds of top action and outdoor sports content videos. This includes originally produced content, feature films and shorts from some of the world's best filmmakers in the genre including surf, snowboard, ski, skateboard, mountain bike, motocross, climbing, and more.

The WAX YouTube channel will offer content producers an industry-leading revenue share program designed to maximize advertising income for producers. In addition, filmmakers will be privy to exclusive options aimed at maximizing reach, visibility and relevancy with consumers, including unlimited sub-channels, extensive tags and coding, and online security to prevent intellectual property theft.

"Our YouTube channel will not only help filmmakers and brands maximize their reach, but will also help fans easily discover quality content," said Andrew Tow, CEO of WAX. "Our plan is to build the WAX offering and have it feature the largest and best collection of quality action and outdoor sports content available within a single branded action sports channel on YouTube. No other action sports channel offers fans this much variety or offers brands such extensive and comprehensive marketing options. What makes WAX different from other companies is our ability to create high quality original content, market the WAX brand under ongoing national marketing campaigns to maximize reach and attract viewership, and provide our media management and search optimization expertise. This is unique in the action sports space."

WAX has the most extensive library of premium action and outdoor sports films accessible via a subscription-based service at OnWAX.com. Members of OnWAX.com have a choice of watching films by renting one at a time, or unlimited access with a monthly membership fee. WAX works with some of the top filmmakers and producers in the action and outdoor sports industry, including Teton Gravity Research, Standard Films, Freeride Entertainment, and Kai Neville Studios among others. For more information, visit OnWAX.com.

About WAX
OnWAX Media Holdings, L.P. (WAX) is the leading distributor of action and outdoor sports films, across the broadest and most advanced platforms available to the genre. WAX distributes packaged media to over 4,000 retailers; holds contracts to air films across a variety of digital platforms; provides television video-on-demand content; and owns a proprietary, secure and innovative direct-to-consumer streaming platform at OnWAX.com.

The company's mission is to deliver the largest library of best-in-class action and outdoor sports films and original content to a global audience. WAX represents the interests of some of the most influential filmmakers and recognizable brands by maximizing value via comprehensive multi-platform rights exploitation. WAX maintains the largest and most awarded collection of film content in the genre.

The WAX team comprises broadcast media executives, award winning producers, distribution experts, and passionate participants in the action and outdoor sports lifestyle. WAX is headquartered in New York with offices in Cardiff-By-The-Sea, Los Angeles and Tokyo. For more information, visit OnWAXMedia.com or connect via Facebook.com/onWAXMedia, Youtube.com/onwax, LinkedIn.com/company/onwax-media or Twitter.com/onWAXMedia.