SAN CLEMENTE, Calif., June 21, 2012 (GLOBE NEWSWIRE) -- Azunia Tequila, a brand of Intersect Beverage, launches a national advertising and marketing campaign entitled: "Celebrate the Adventures of Life." The campaign highlights scenarios of adventures and ways to celebrate these experiences. The campaign is comprised of four main adventures and features NBA legend Bill Walton, Surfing legend Sunny Garcia, Off-Road Racer/Azunia CEO Jim Riley and Azunia models. Each ad in the campaign will be launched simultaneously throughout the summer with the first ad featuring Sunny Garcia.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13387
"Azunia is a brand that was founded on the fundamentals of living life to the fullest," said Jim Riley, CEO, Azunia Tequila. "We wanted the campaign to reflect the excitement of life and the experiences that make for great stories and awesome adventures."
The Azunia "Celebrate the Adventures of Life" campaign will excite consumers with captivating imagery of legendary figures, adrenaline pumping action, and the intrigue of mystic encounters. Each ad features a personality, action or adventure and a new drink recipe. This campaign marks Azunia's initial strategic marketing launch of the tequila brand on an assertive platform.
The campaign concepts will be featured in all marketing for Azunia including: print, website, social media, point of sale, B2B, as well as some new marketing concepts not yet explored by spirit brands in the past.
The campaign was developed by boutique marketing company Scarlet X Marketing, a southern California agency.
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About Azunia Tequila
Azunia Tequila is a brand of Intersect Beverage company, importers of fine spirits to the US and Worldwide. The company was founded in 2009 by Jim Riley, 20-year spirit industry leader. Intersect Beverage is located in San Clemente, CA and is committed to delivering the highest-quality fine spirits to consumers.
Intersect Beverages' products include: Azunia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azunia's Tequila portfolio includes: Platinum Blanco, Reposado (an authentic pleasure with a touch of smokiness) and Anejo (the most sophisticated with hints of vanilla and nuts). Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
