Boston, MA, July 9, 2012 (GLOBE NEWSWIRE) -- What:
Join us for a webinar and interactive discussion on How to
Kick-Start Your Content Marketing Program. This session will
feature an in-depth review of IBM's Midsize Insider content
marketing program, targeting IT professionals in midsize companies
with the information they need to thrive within the changing IT
landscape and will cover:
- How to approach content marketing
- Key elements of a scalable, quality content marketing program
- Using other channels to promote and amplify your content
- How to grow and measure success with content marketing
Panel Participants:
- Leslie Reiser, Program Director, WW Digital Marketing, IBM General Business, responsible for managing the IBM's MidsizeInsider.com website, content and community, and a nationally recognized social media marketing expert
- Paul Gillin, founding editor-in-chief of TechTarget, editor-in-chief and executive editor of the technology weekly Computerworld for 15 years, and author of numerous books on business-to-business marketing, including his latest Social Marketing for the Business Customer
- David Woodrow, Senior Vice President of Strategic Services for Skyword, responsible for clients' content marketing programs, author of Maximum Sales Velocity: How to Build a World-Class Sales Organization, and an experienced online community manager for Fortune 500 companies.
When: July 17, 2012, 1-2 PM EST
Background:
The IBM MidsizeInsider.com is a news site dedicated to providing IT
professionals in midsize companies with the information they need
to thrive within the changing IT landscape. Content for
MidsizeInsider.com is written by leading industry influencers and
writers who provide news and educational content on topic areas
that are relevant to this market and aligned to the challenges that
IBM solutions address. The goal of the program is to reach IBM's
midsize audience through real-time, topical news and educational
content.
Webinar Details:
The webinar will address the following:
- Overview of the IBM MidsizeInsider.com program, including goals and objectives, program approach, program elements and management, and traction to date
- Best practices in designing your content strategy
- Recruitment and management of expert writing talent
- Topic and content management best practices (and pitfalls to avoid)
- Tips and advice on how marketers can create meaningful content at scale
- The importance of search engine optimization (SEO) for community content, including the importance of Google News and how to get listed in the program
- Key measures for content marketing success, including core metrics marketers need to track and grow their content marketing program and ensure content marketing ROI
Who Should Attend:
Social media marketers, marketing managers, directors, and chief
marketing officers (CMOs), marketing consultants, digital marketing
and social media agencies, business leaders interested in obtaining
a better understanding of the potential and best practices for
content marketing.
Where:
Register here for this free
event. All webinar attendees will receive a complimentary chapter
download of Paul Gillin's book,
Social Marketing to the Business
Customer.
About Skyword:
http://www.skyword.com.
Skyword is the only turnkey content marketing solution for brands,
media, retailers and agencies that enables them to form lasting
connections with their customers through meaningful content. Core
to Skyword's offering is the Skyword Content
Production Platform, which automates the production and
promotion of quality, SEO-optimized content at scale. Companies can
fully outsource content marketing initiatives to Skyword, including
content strategy, editorial services and writer recruitment and
management, or they can opt to use only the Skyword Content
Production Platform, which automates content workflow tasks and
provides complete content analytics. Companies using the Skyword
Content Production Platform today include IBM, Proctor &
Gamble, EverydayHealth, Lowe's, Walgreens and King Content.
Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.