SAN FRANCISCO, July 17, 2012 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today that it wishes its Kettle Brand® Potato Chips a happy 30th birthday -- a milestone for any brand. "Diamond Foods is a 100 year old food company, and we recognize that a 30th birthday is something very special," said Craig Tokusato, Senior Vice President of Marketing for Diamond Foods.
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Diamond's Kettle Brand® Potato Chips has been a snack food pioneer its first 30 years. Some of the brand's milestones include:
- Kettle Brand® Potato Chips are introduced in 1982 giving Western U.S. consumers the only all natural, hand-cooked potato chip;
- In 1995, Kettle Brand® launches the first and only baked potato chip on the market using fresh whole slices of real potatoes;
- In 1999, Kettle Brand® Krinkle Cut Potato Chips are launched and become the first all natural ridge cut potato chip in the category;
- Recognizing the importance of environmental stewardship, in 2000, Kettle begins its journey toward reducing its environmental footprint;
- In 2003, Kettle Brand® Potato Chips achieves the No. 1 salty snack position in U.S. natural supermarkets, according to SPINS;
- In 2005, Kettle Brand® launches the People's Choice Awards where consumers create and vote on a new flavor to be developed each year;
- In 2007, the second Kettle Brand® Potato Chips U.S. production facility was opened in Beloit, Wisconsin and received LEED Gold certification for green building practices. It was the first food manufacturing site in the world to receive this certification.
- The Kettle Brand® "Natural Promise" -- found on every bag-- is introduced in 2008, solidifying a promise that has guided the brand since its launch in 1982;
- In 2012, Kettle Brand® brings back four favorite flavors launched over its 30 year history including Cheddar Beer, a fan favorite generated from its People's Choice Awards.
Tokusato went on to say, "Kettle Brand® is a young brand that possesses a pioneering spirit and offers our customers and consumers continuous innovation. We are very excited about its future."
About Diamond
Diamond Foods is an innovative packaged food company focused on building, and energizing brands including Kettle Brand® Potato Chips, Emerald® snack nuts, Pop Secret® popcorn, and Diamond of California® nuts. Diamond's products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit our corporate web site: www.diamondfoods.com.
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