PITTSBURGH, July 18, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, announced that vCommission has joined the ranks of clients using the DirectTrack® affiliate marketing platform. As India's first international CPA network, vCommission will rely upon DirectTrack's ability to meet the high-volume demands of its top-tier advertisers and publishers.
"vCommission has been constantly providing quality delivery and performance to global clients since 2008," said Parul Mehta, COO at vCommission. "After researching and testing other affiliate tracking solutions, we concluded that DirectTrack was the only performance marketing platform that had the solid reputation and the on-demand scalability to support our growing business."
A global leader in performance-marketing technology, DirectTrack powers India's most influential networks, merchants, and affiliates. With its advanced technology and reliable tracking and analytics platform, DirectTrack accounts for more than three billion impressions served and more than 800 million unique clicks tracked per year in India.
"We are extremely pleased to have vCommission join our client roster and are excited to play a key role in enhancing their global performance marketing strategy," said George Bordo, general manager of Direct Response Technologies. "We are confident that DirectTrack will provide the rapid scalability, innovative features, and industry reputation necessary to support vCommission's growth in India's thriving affiliate marketing industry."
For more information about how DirectTrack powers India's performance marketing industry, visit www.directtrack.com/dt/india.
About vCommission Media
vCommission (vCommission Media Private Limited) is India's first international affiliate network with exclusive CPA offers! Established in 2008, vCommission has over 10,000 registered affiliates and leverages performance to hundreds of brands worldwide! Every Lead Generation campaign at vCommission is a custom tailored solution to deliver quality leads. vCommission Media Private Limited is a subsidiary company of VC Internet Media Private Limited.
VC Internet Media is a conglomerate and holding company of diverse internet businesses specializing in media, creative services and affiliate marketing along with self-run e-commerce and finance businesses through its subsidiaries.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world's most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
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