ADLPartner: €57.4 MILLION IN NET SALES FOR THE FIRST HALF OF 2012
Change in business for each quarter
| H1 2012 | H1 2011 | Change | |
| Gross sales volume (€ million) | 141.0 | 146.2 | -3.6% |
| 1st quarter | 74.5 | 77.9 | -4.4% |
| 2nd quarter | 66.5 | 68.3 | -2.6% |
| Net sales (€ million) | 57.4 | 61.9 | -7.3% |
| 1st quarter | 30.8 | 33.7 | -8.6% |
| 2nd quarter | 26.6 | 28.1 | -5.3% |
The second quarter of 2012 was marked by the development of new online media platforms, with the recent launch of HubWin and Hellodeal. In this context, ADLPartner has scaled down its advertising investments to support mailing campaigns since the first quarter, while optimizing the volumes of customers prospected.
Developments for each region
| H1 2012 | H1 2011 | Change | |
| Active open-ended subscriptions (units) | 3,204,202 | 3,259,283 | -1.7% |
| France | 2,970,606 | 3,041,536 | -2.3% |
| Spain | 233,596 | 217,747 | +7.3% |
| Gross sales volume (€ million) | 141.0 | 146.2 | -3.6% |
| France | 137.1 | 142.5 | -3.8% |
| Spain | 3.9 | 3.8 | +2.6% |
| Net sales (€ million) | 57.4 | 61.9 | -7.3% |
| France | 55.6 | 60.2 | -7.6% |
| Spain | 1.8 | 1.7 | +5.9% |
In a difficult economic climate, the active portfolio represented 3.20 million units at 30 June 2012, down 1.7%.
Change in the product mix
| H1 2012 | H1 2011 | Change | |
| Gross sales volume (€ million) | 141.0 | 146.2 | -3.6% |
| Open-ended subscriptions | 103.0 | 101.1 | +1.9% |
| Fixed-term subscriptions | 22.0 | 24.2 | -9.1% |
| Books, merchandise, audio and video | 14.3 | 18.6 | -23.1% |
| Other | 1.7 | 2.3 | -26.1% |
| Net sales (€ million) | 57.4 | 61.9 | -7.3% |
| Open-ended subscriptions | 34.1 | 33.2 | +2.7% |
| Fixed-term subscriptions | 9.7 | 11.4 | -14.9% |
| Books, merchandise, audio and video | 12.1 | 15.3 | -20.9% |
| Other | 1.4 | 2.0 | -30.0% |
ADLPartner has focused on stronger value-added business lines, with the open-ended subscription range achieving 1.9% growth in its gross sales volume and 2.7% in net sales. This business represented 59.4% of consolidated net sales for the first half of 2012, compared with 53.6% the previous year.
Outlook
ADLPartner is continuing to move forward with an active strategy to generate value through its know-how on new media. The recurrent nature of its open-ended subscription portfolio and its sound financial resources are enabling it to support its potential for profitable growth by investing in new sales and marketing approaches.
Next date: 2012 half-year earnings on 31 August 2012
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
[ii] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
