The Weather Channel CEO David Kenny Joins SessionM Board of Directors

BOSTON, MA--(Marketwire - Aug 28, 2012) - SessionM today announced David Kenny, chairman and CEO of The Weather Channel Companies (TWCC), will be joining its board of directors.

"David is a proven leader across digital and media industries," said Lars Albright, co-founder and CEO of SessionM. "His wealth of experience and unique perspective on driving consumer engagement will be invaluable as we continue to build our brand and help create a better mobile experience for consumers, publishers and advertisers."

In his role at TWCC, one of Kenny's largest priorities is to spearhead the further development of a comprehensive, integrated strategy to accelerate its growth in the United States and internationally. The Weather Channel properties are the most popular source of weather news and information, reaching 163 million people -- which includes 33 million monthly unique users through its mobile platform.

"It's never been a more exciting time to work in the digital sector, especially in regard to mobile," said Kenny. "SessionM is distinctly positioned in this high-growth market. I'm impressed by what the team has accomplished to date but even more excited for its future and look forward to being a part of it."

Kenny comes to TWCC after serving as president of Akamai, the leading cloud platform designed to help enterprises provide secure, high-performing user experiences to mobile and fixed internet users. Previously, he co-founded and served as managing partner of VivaKi, the combined worldwide media and digital arm of Publicis Groupe, and he was Chairman and Chief Executive Officer at Digitas Inc., a top global integrated brand agency. Kenny currently serves as member of the board of directors of Yahoo Inc.

Along with Kenny, SessionM's current board members include:

• Andy Miller, Leap Motion
• Bob Davis, Highland Capital Partners
• Jon Auerbach, Charles River Ventures
• Lars Albright, SessionM
• Matt Murphy, Kleiner Perkins Caufield & Byers

For more information on SessionM, visit www.sessionm.com.

About SessionM
Founded in 2011 by industry veterans of leading advertising technology companies, SessionM has built an innovative platform that ignites deeper engagement with mobile content and advertising. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, Honda, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston.