ORLANDO, Fla., Aug. 28, 2012 (GLOBE NEWSWIRE) -- Channel Intelligence (CI) announces availability of its joint webinar with Google titled "Success with Google Shopping & PLA - Retailer Opportunities and Best Practices". The webinar focuses on unique methods retailers can use to generate qualified consumer visits and profitable product sales through Google's Product Listing Ads (PLAs). It also offers retailers best practices for getting their product catalogues on PLA before it's too late to optimize for the coming holiday season.
"With the start of the fourth quarter rapidly approaching, retailers are running out of time to leverage the significant value presented by the new Google Shopping experience this holiday season," said Larry Weeks, Director of Performance Marketing at Channel Intelligence. "The depth of our experience and standing as a Google Shopping launch partner uniquely positions CI to get retailers up and running on Google Shopping and PLAs quickly, while immediately driving results. CI clients have achieved truly remarkable results already, with those who have optimized their Google PLAs seeing an average sales increase of 349% for the first six months of 2012 as compared to the same period in 2011."
Designed to help retailers achieve enhanced results from their Google advertising campaigns, the webinar is a result of the ongoing collaboration between CI and Google. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with PLAs, which has become an increasingly important channel for merchants since Google began rolling out its new shopping experience a few months ago.
Added Weeks, "Google PLA has been a tremendous program and an important channel for our clients. With the CI platform tracking nearly 15% of online transactions in the U.S., we're afforded a distinctive view into ecommerce trends and have recently witnessed a sharp increase in click-through rates for PLAs while those for product search have fallen substantially."
The co-hosted webinar will be valuable to mid-tier to large retailers who want to start selling products on Google Shopping or maximize the efforts and ROI of existing campaigns. Presenters will feature key principles and case histories that demonstrate how retailers selling physical products online can leverage PLAs to increase sales while optimizing advertising spend.
Google and CI discuss:
- Google Shopping – overview of what's new
- PLA Trends YOY
- PLA, How it works, How it has changed
- Best Practices and Optimization from Set Up to Success
Panelists are:
- Jon Venverloh: Google - Senior Manager, Shopping Business Development
- Santiago Andrigo: Google - Global Search Lead, Product Ads
- Larry Weeks: Channel Intelligence - Director of Performance Marketing
To access "Success with Google Shopping & PLA - Retailer Opportunities and Best Practices," please register at www.ciboost.com/cigoogleshoppingwebinar.
About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq:ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.