MINNEAPOLIS, Sept. 4, 2012 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a leading marketing technologies solutions provider, has partnered with SmartReceipt, Inc. to provide dynamic and relevant coupon offers and other valuable information to customers at the point of sale.
Every year, more than 250 billion receipts are handed to consumers in the United States alone. Most include only the financial details of the transactions, ignoring the enormous potential of this direct-to-consumer communications opportunity. SmartReceipt software transforms ordinary printed receipts into engaging "smart" receipts. This real-time, behavior-driven communication medium has proven to generate revenue and influence consumer purchasing decisions for many of the nation's leading brands, including Subway, Burgerville and ARAMARK.
Sitting between the register and receipt printer, SmartReceipt can provide personalized offers, targeted marketing, nutrition education and location-based advertising to consumers. SmartReceipt also delivers advanced consumer analytics to the retailer with real-time coupon redemption tracking to maximize campaign results. In addition to printing dynamic receipts that take into account the current purchase, SmartReceipt can print QR codes that automatically bring retail customers to online surveys using their smart phone where they are rewarded with free offers or other incentives to inspire customer loyalty and repeat business.
Wireless Ronin will offer new and existing clients — particularly those in the quick service restaurant (QSR) industry — the SmartReceipt platform as an enhancement to its dynamic digital menu boards, interactive social media and promotional displays powered by its RoninCast® software platform.
"We are thrilled to work with SmartReceipt," said Scott Koller, president and CEO of Wireless Ronin. "A successful business today requires partnerships with organizations that help brands develop and implement a customer engagement strategy. The partnership between Wireless Ronin and SmartReceipt helps facilitate this strategy by incorporating and managing various channels a brand can use to reach its customers in a cohesive and seamless information stream, ensuring customer engagement with the brand before, during, and after the sale."
"The combination of SmartReceipt with RoninCast software provides a unique and powerful way to better understand and engage retail consumers," said Jay Ferro, president and CEO of SmartReceipt. "SmartReceipt gives retailers valuable analytics about purchase patterns and customer preferences, providing real-time ROI data for marketing campaigns, limited time offers and promotions. With federal legislation preparing to mandate calorie counts on menu boards, SmartReceipt is another great way to provide nutritional information to QSR customers in addition to Wireless Ronin's digital signage."
About SmartReceipt
SmartReceipt, Inc.is a marketing solutions company whose software products transform ordinary receipts into engaging "smart" receipts. This real-time, behavior-driven communication medium is proven to generate revenue and influence consumer purchasing decisions. Targeted marketing, nutrition education, location-based advertising, and consumer purchasing analytics are all possible with SmartReceipt's unique technology platform. For more information, visit www.receipt.com.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (WRT) (Nasdaq:RNIN) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN." Follow us on Twitter and Pinterest and like us on Facebook under Wireless Ronin.
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