CHICAGO, Sept. 10, 2012 (GLOBE NEWSWIRE) -- Tracking users' eye movements can provide UX professionals with qualitative insight into how people process information, revealing the underlying causes of certain usability issues. Yet, the true potential of eye tracking lies in its ability to measure the user experience and help guide business decisions through summative research.
To help researchers understand the multitude of eye tracking metrics suitable for UX research and correctly match them to study objectives, User Centric's Associate Director Aga Bojko will host a free webinar, "Who's Counting? Using Eye Tracking Measures to Quantify the User Experience," on Tuesday, September 11, 2012 at 12PM CDT. During the webinar, Bojko will discuss what can be measured with eye tracking and why. She will also reveal a practical classification of measures into (1) measures of attraction and (2) measures of performance.
User Centric has applied eye tracking methods to a variety of projects involving commercial and informational websites, major search engines, product packaging, and medication labels. Bojko is currently finishing Eye Tracking the User Experience, the first how-to book about eye tracking for UX practitioners.
This is the 13th presentation in the user experience webinar series, "We Believe Experiences Matter," which consists of 16 talks throughout the year. The series explores various topics related to user experience, such as eye tracking, global user research, and user interface design. Space is still available and can be reserved by visiting http://www.usercentric.com/webinars.
Founded in 1999, User Centric has grown to become the largest UX research and design firm in the US with over 50 consultants. Headquartered in Chicago, User Centric offers clients tailored services that include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, service design, persona creation, and ethnography. Consultants have both the educational and practical background to investigate and improve the user experience, always focusing on delivering measurable returns on investment.
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