Appature Receives Patent for Disruptive Technology Platform for Marketers

SEATTLE, WA--(Marketwire - Sep 13, 2012) - Appature, a leading software-as-a-service (SaaS) provider for marketers, today announced the issuance of U.S. Patent No. 8,244,573 (http://1.usa.gov/ODpT1C) for its marketing cloud product Appature Nexus. The patent establishes the protection of intellectual property for the disruptive technology platform developed by the company over the past five years.

The company's product suite Appature Nexus, provides a cloud-based software solution that aggregates an organization's sales and marketing data, and allows marketers to easily mine data, launch campaigns, and get actionable insights in order to grow market share and create deeper customer relationships. It integrates critical marketing functionality and big data infrastructure to enable the new model of data-driven marketing with a simple user-interface not available in existing software products.

"This patent reflects years of commitment to innovation from our development team and the company as a whole," said Christopher Hahn, Chief Technology Officer, Appature. "From day one we focused on identifying the key pain points and unmet needs of marketers. One message we heard loud and clear is that robust, enterprise-class technologies to help marketers deliver more effectively have been sorely lacking in the marketplace. Over the past 20 years sales force technologies have taken the lion's share of investment within many industries, while the marketing function has been significantly underserved. From those insights we then developed an elegant, 'surprisingly simple' solution that aligns with the future of data-driven marketing, and that the United States Patent and Trademark Office has recognized as novel."

Appature Nexus is the only marketing technology to combine the ability to integrate many sources of data, keep that data clean and normalized, and allow marketers to explore their data through an easy-to-use web-based dashboard. With Appature Nexus, marketers can target customers with personalized communications through email, mobile and several other marketing channels, as well as access real-time reporting to optimize campaigns.

"The awarding of this patent for our umbrella technology is a true milestone for us, as it opens the door for development of new technologies and further patents for specific features within the system," added Hahn.

About Appature, Inc.
Appature, Inc. is a Seattle-based SaaS technology company that provides a "surprisingly simple" marketing cloud platform, Appature Nexus. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management tool and analytics suite into one easy-to-use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit www.appature.com.