BUFFALO, N.Y., Sept. 17, 2012 (GLOBE NEWSWIRE) -- International lifestyle brand New Era is thrilled to add its thirteenth flagship store to their resume in the culture-rich city of New Orleans. The grand opening of NEW ERA NEW ORLEANS will happen on Saturday, September 22 with doors opening at 11 a.m.
The first 100 customers in-line at the store on opening day will receive a special VIP card, good for a 30% discount in the store for one year. Additionally, the first loyal 100 will receive a free gift bag containing a limited edition New Orleans 9FIFTY Snapback and City Flag Tee. One lucky bag will include a design session with a brand designer live at the store, which will then be produced and sold at the NOLA location. At the store, DJ E.F. Cuttin will provide sounds from opening until close at 7 p.m. Prizes will be given out throughout the day, including a collection of official NFL Sideline caps, New Orleans Saints tickets, New Orleans Hornets tickets, a design session to create a custom cap and more.
"We're thrilled to continue our expansion into the south," said Cal Lawson, Director of Retail Operations. "New Orleans is a sports loving city and with the 2013 Super Bowl coming to town and the kick-off season to our NFL partnership, it is the perfect fit."
Located in the heart of downtown New Orleans on storied Canal Street, NEW ERA NEW ORLEANS will offer licensed headwear, apparel and accessories for men, women and children. In addition to the brand's iconic 59FIFTY fitted cap and 9FIFTY snapback styles, the store will also carry New Era's EK Collection, a set of fashion-forward lifestyle silhouettes comprised of Gatsbys, fedoras and more.
NEW ERA NEW ORLEANS will also house the New Era Originals collection, an array of New Era-branded caps featuring vintage-inspired art work and logos from the brand's design vaults. Like all New Era flagships, this store will also offer exclusive product only available at these shops. Follow @New_Era_NOLA on twitter for updates on exclusive product and events.
NEW ERA NEW ORLEANS will be located in a historic building at 838 Canal Street.
For more information on New Era or the New Orleans opening, visit www.neweracap.com.
Katherine.Kulczyk@neweracap.com
716.604.9000 X1237
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japanand Hong Kong. For more information, visit www.neweracap.com.
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