CHARLOTTE, N.C., Sept. 17, 2012 (GLOBE NEWSWIRE) -- Randall-Reilly announced today the beta release of its pioneering personalized video platform for Apple Mobile devices, the latest Android devices and those that no longer support Adobe Flash.
This launch is in response to feedback from iPad users who wanted the interactive multimedia experience of Real Time Content (RTC), but in a mobile format.
In March, 2012 Randall-Reilly announced the launch of RTC, a data-driven customized approach to deliver personalized marketing video. It was launched as a way for businesses to scale or grow by connecting with more prospects or clients via an actual person set in a virtual presenter experience. (Editor's Note: To see a demo of Real Time Content, click here).
"RTC is changing the way businesses and media companies operate by creating highly engaging and utterly relevant video content in real time based on viewer profiles and selections," says Dave Schwartz, Vice President, Sales and Marketing. "The result for our clients is increased sales, improved customer service, and immersive media experiences," he adds.
The high demand for RTC led to the early adaptation of its capabilities to the mobile platform. In addition, the removal of Flash Player for newer Android devices from the Google Play store on August 15th spurred the beta launch.
"We've combined two unique elements to create this ground-breaking platform. Firstly, our presentation engine delivers the interactive interface and automatically switches between HTML5 or Flash depending on the viewer's device capabilities," explains Ian Cameron, the company's Chief Technology Officer. Then our 'adaptive media engine' creates custom video content for each individual user, every time they visit," he adds.
About Real Time Content:
Real Time Content is a Charlotte, N.C. based software company providing a data-driven personalized video marketing service. The company's proprietary technology features a virtual presenter who delivers highly personalized video content to audiences with an endless variety of needs and interests. This technology empowers companies to retain and grow relationships by jumpstarting sales, improving service, training and educating, boosting recruitment and entertaining audiences. Individually customized, Real Time Content instantly creates and delivers unique, engaging information that is wholly relevant to each user. For more information and a demo, go to:
About Randall-Reilly
Founded in 1934, Randall-Reilly is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company's Custom Marketing Solutions, a new Center of Excellence, provides major corporations with comprehensive integrated workflow driven solutions. Randall-Reilly has offices in Tuscaloosa, AL, Chicago, Charlotte, N.C., and New Berlin, WI. For more information go to: www.randallreilly.com
Marcia Merrill
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