Sugar Is Killing Us?

SANTA MONICA, CA--(Marketwire - Sep 19, 2012) - For the first time in two centuries, American children are not expected to live longer than their parents. Why? A lot of it has to do with the over-consumption of sugar. Today, the eye-opening "Sugar is Killing Us" video premieres globally on YouTube. Check it out here: youtube.com/sikuvideo.

Many Americans are surprised when they find out that sugar is highly addictive and potentially toxic. Too much sugar has been linked to obesity, type II diabetes, hypertension, and heart disease, among other serious health issues. Currently the annual health care cost in the United States stemming from obesity is over $240 billion.

September is National Childhood Obesity Awareness Month. In the U.S., one in three adults and one in six children are obese. In his proclamation on August 31, 2012 President Obama stated that, "Over the past several decades, childhood obesity has become a serious public health issue that puts millions of our sons and daughters at risk." 

"The dramatic rise in obesity among adults, teens and even children, is shocking and sad," said Ariel Broggi, writer and director of "Sugar is Killing Us." "The goal of the 'Sugar is Killing Us' video is to educate people about how sugar over-consumption is causing obesity and obesity-related illnesses, and empower people to make better food choices."

See the video for yourself on Facebook.com/sugariskillingus and youtube.com/sikuvideo, and then spread the word to your friends and family. 

If you would like to host the video on your site, visit http://youtu.be/Yda8RtOcVFU and find the embed code.

About Sugar is Killing Us:
Today, one in three American adults is obese, and far greater numbers are overweight. While multiple factors have contributed to the massive increase in obesity and obesity-related health issues, over-consumption of sugar is potentially the most overlooked.

The key to understanding the devastation related to sugar over-consumption is recognizing that calories are not created equal. The "empty" calories of sugar are not empty at all, but are in fact loaded with fructose, a compound doctors and scientists have recently discovered causes physical addiction in a way similar to cocaine and heroin and contributes to the development of serious illnesses, like metabolic syndrome, type II diabetes, fatty liver disease and heart disease.

While the trend toward pervasive obesity and decreasing life expectancy rates is among the most alarming global issues of the new millennium, one solution is clear: we need to make better choices. The more we choose to buy food products with no added sugar, the more of these products the food industry will bring to market, making it easier for anyone, anywhere to eat healthier.

Video Credits:
Produced by Fred
Written by Ariel Broggi
Directed by Ariel Broggi, Arthur Jones and Karl Ackermann
Animation by Arthur Jones and Karl Ackermann
Voiceover by Starlee Kine
Original Music by Dave Fischoff
Sound Design by Heather Perkins/WaterDog Studios
©2012 d.b.a. Fred