MediaCom Sponsors Advertising Week With Look at 'Truthful' Marketing

NEW YORK, NY--(Marketwire - Oct 1, 2012) - As a first-time sponsor of New York's annual Advertising Week, MediaCom has partnered with Davis & Gilbert LLP and Idevoita to present "Mission Impossible: Truth and Privacy" on October 4, 2012, at the Liberty Theater. The event's featured guest will be Frank Abagnale, one of the world's foremost authorities on fraud and identity theft. Abagnale's life was depicted by Leonardo DiCaprio in the film, Catch Me If You Can.

There will also be a lively conversation with global brand strategist Jonathan Salem Baskin, who co-authored the book, Tell the Truth: Honesty Is Your Most Powerful Marketing Tool, with Sue Unerman, chief strategy officer at MediaCom UK. 

The book is the basis for the Tell the Truth Contest, which will award a paid MediaCom internship to a student who writes the winning essay on how brands can gain a competitive advantage by telling the truth.

The presentation starts at 3pm ET at the Liberty Theater followed by a cocktail reception hosted by MediaCom and Evidon.

For additional details on the Tell the Truth Contest or to order a copy of the book, visit http://tellthetruthbook.com.

About the Authors

Sue Unerman:
As Chief Strategy Officer of MediaCom, a WPP agency and one of the world's largest media strategy and buying firms, Unerman is widely considered one of the world's leading communications strategists. Sue started working for MediaCom's predecessor, The Media Business, over 20 years ago, and is part of a core team that has seen the business grow to number one in the UK, become the first £1 billion UK agency and be named Campaign's Media Agency of the Decade. Unerman was recently included in The Internationalist magazine's 2012 list of Agency Innovators.

Jonathan Salem Baskin:
Jonathan is an author, journalist, blogger and president of Baskin Associates, a marketing decisions consultancy based in Chicago. Baskin has nearly 30 years of experience in advertising, marketing and communications, acting as lead communicator for some of the largest and most successful brand names in the world. His first book, Branding Only Works On Cattle (BusinessPlus), was published in 2008, and his third, Histories of Social Media: 2,000 Years of Do's and Don'ts (Shadows on the Cave Wall 2011), has just been published in second edition.

About MediaCom
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people -- consumers, clients and employees -- at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.

About GroupM
GroupM is the world's largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP's media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.