Comverse Data Management & Monetization Policy Studio Wins "Best New Product or Service of the Year" Award

First-Ever Marketing-Oriented Policy Creation Tool Acclaimed for Freeing Marketers from IT Complexity, Speeding Time to Market & Lowering Costs


WAKEFIELD, Mass., Oct. 2, 2012 (GLOBE NEWSWIRE) -- Comverse® (Nasdaq:CMVT), the global leader in business enablement through BSS, mobile Internet, value-added and managed services, announced today that Comverse Data Management & Monetization Policy Studio™ has won a silver Stevie® award as Best New Product or Service of the Year in the Telecommunications Service Category in the 9th Annual International Business AwardsSM.

Communication Service Providers (CSPs) seek to rapidly deploy advanced policy management (PCRF) solutions to meet challenges of traffic congestion, new regulatory rules – and above all, data profitability. Yet most existing policy solutions, being network oriented, lack business and marketing dimensions critical for efficient policy plan creation.

Best New Product: First-Ever Marketing-Oriented Policy Creation Tool

In this light, the "Best New Product or Service of the Year" award recognizes Comverse DMM Policy Studio as a game changer. Speaking the language and sharing the mindset of CSP marketing teams, this first-ever marketing-oriented policy creation tool meets the need to introduce innovative data plans to market faster and at a lower cost point.

"The International Business Awards are the world's premier business awards program. This year's Stevie Award winners were selected from among 3000+ entries by more than 300 executives worldwide who participated in the judging process," said Michael Gallagher, President and Founder of the Stevie Awards. "We congratulate Comverse for its innovative Data Management & Monetization Policy Studio, which has earned distinction as a leader in its field with proven value for operators."

Superior Revenue-Accelerating Plans – Intuitively and Quickly

The Policy Studio introduces flexible template creation, covering a broad set of business categories (quota and bandwidth tiering, upsell, service prioritization, shared plans, parental control, etc.). In addition, it is pre-loaded with ready-to-use policy plan templates that are based on Comverse's extensive experience working with operators around the world. Using the Policy Studio's attractive graphic interface, marketers can roll out superior revenue-accelerating plans intuitively and quickly with practically no learning curve. Once defined and submitted, policy plans are automatically translated to a set of technical PCRF-based rules within the Comverse DMM Policy Manager – seamlessly bridging common marketing/technical communication gaps.

"By helping to speed up the time and lower the cost of getting from plan vision to actual policy plan definition, the Policy Studio puts CSPs in the perfect position to quickly react to evolving subscriber needs and market dynamics," said Amos Marom, Senior Vice President, and Head of the Mobile Internet Business Unit at Comverse. "This award gives independent validation of the innovativeness and excellence of the Policy Studio. Additional proof of the solution's value is that within just months of its introduction, the Policy Studio has already been selected and put to use by a number of key CSPs around the globe."

View a video about the Comverse Data Management & Monetization Policy Studio and meet with us at Broadband Traffic Management in London November 6-8, 2012.

About the Stevie Awards

Stevie Awards are conferred in four programs: The International Business Awards, The American Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.StevieAwards.com

About Comverse

Comverse is the world's leading provider of software and systems for business enablement through converged billing and active customer management, mobile Internet, value-added and managed services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, cloud, hosted and managed services. Comverse, ranked number 55 in PwC's Global 100 Software Leaders based on research by Pierre Audoin Consultants, is a subsidiary of Comverse Technology, Inc. (Nasdaq:CMVT).  For more information, visit www.comverse.com.

The Comverse Technology logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13267

Statements included or incorporated by reference in this press release may contain "forward-looking statements." There can be no assurance that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include the risks described in the section entitled "Forward-Looking Statements" Item 1A, "Risk Factors" and elsewhere in the company's Annual Report on Form 10-K for the fiscal year ended January 31, 2012 filed with the SEC on April 2, 2012 or in subsequently filed periodic, current or other reports. The company undertakes no commitment to update or revise forward-looking statements except as required by law.


            

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