New Brunswick, NJ, Oct. 8, 2012 (GLOBE NEWSWIRE) -- Rutgers University today announced that it is offering the world's first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov. 12-16, 2012, at the Rutgers Center for Management Development (CMD) in New Brunswick, NJ.
Eric Greenberg, Managing Director of Executive Education, Rutgers CMD, said, "We are proud and excited to add this important and innovative program to our portfolio of executive offerings. While it may be too late for Barrack Obama and Mitt Romney to enroll, the tools and strategies learned will likely impact future elections, and help mold our future leaders."
Jackie Scott, Rutgers CMD Program Manager, said, "Social media initiatives are transforming the nature of government by enabling unprecedented transparency, communication, and collaborative community development. The most successful strategies are goal based, aligned with objectives from the start, and employ media channels appropriate to their audience and desired outcomes."
She added, "In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program - supplying all participants with their own Apple iPad, containing the pre-loaded program materials."
This nine-module program will present a new citizen-centric communication model that will engage, serve and connect constituents through social media channels. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices. Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, open innovation, measurement and ROI tracking, and multichannel integration.
Three New Jersey corporations will participate in the first day of the program by presenting real-world "cause marketing" case studies. These corporations collaborated with the non-profit sector or public sector on missions aligned with their corporate strategy and goals.
Space in the first Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public Officials program is limited. Contact Rutgers CMD immediately regarding discounts for non-profit organizations, corporate sponsorships, and Rutgers alumni. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.
About Rutgers Center for Management Development (CMD)
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For general information inquiries and registration, please contact Jackie Scott, Rutgers CMD Program Manager, at 732-640-1855, email her at Jackie.scott@cmd.rutgers.edu, or go online to http://cmd.rutgers.edu/contact-us.
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