HAYWARD, Calif., Oct. 22, 2012 (GLOBE NEWSWIRE) -- CreAgri, Inc., the world leader in the production of organic olive polyphenols, and Biominas Brasil, Brazil's leading accelerator for life science ventures, announced today that they have reached an exclusive agreement for the introduction of the award winning line of dietary supplements and skin care products Olivenol® plus to Brazil, Argentina and Chile.
"Latin American countries, and Brazil in particular, are fast growing markets for which CreAgri and Olivenol® have great expectations," affirmed Roberto Crea, Ph.D, inventor of Olivenol, Founder and CEO of California-based CreAgri, Inc. "Beginning with Brazil this month, Biominas Brasil will start marketing the healing power of one of the most innovative, and all natural, formulations of hydroxytyrosol to the region's dietary and skin care companies. CreAgri's products will provide Latin America's health and wellness industry with the opportunity to leverage the broad anti-inflammatory, antioxidant and immune-modulating attributes of Olivenol® plus for the management of health conditions affecting bone, joints, skin and blood vessels, and to sustain the body's innate immune response to environmental toxins, infectious agents and autologous reactions."
"Because of their ethnic origins and ancestral ties to the Mediterranean Basin, Latin America's consumers have an inborn affinity for, and an intimate understanding of, the unique life energy provided by olives' active components," added Mr. Paolo Pontoniere, CreAgri's Chief of Communications.
Biominas Brasil and CreAgri will also identify partners to develop beverages and foods containing HIDROX®, CreAgri's hydroxytyrosol-rich GRAS ingredient from organic olives and core component in the formulation of the Olivenol® plus line of products. CreAgri has recently established a partnership with Sunsweet Growers Inc. in the USA for the formulation, bottling and marketing of beverages containing HIDROX®.
"We are very pleased to partner with a recognized leader in a very innovative area of natural ingredients and healing bioactives," stated Eduardo Soares, CEO and President of Biominas, "We are also delighted to collaborate with Dr. Crea, a successful serial entrepreneur in the biotechnology and nutraceutical industry, and one of the founding scientists at Genentech, Inc. in South San Francisco."
About Olivenol®
The Award Winning Olivenol® plus is a branded line of dietary supplements and skin care products created and developed by CreAgri, Inc. beginning in 2002. The products—in capsules, cream and in liquid form—contain HIDROX®, the only organic formulation of hydroxytyrosol and olive polyphenols available on the market today. Launched in the USA in 2006 and more recently in Southeast Asia, Olivenol® plus has been vetted by America's premier laboratories and independent researchers, and has undergone extensive clinical trials and market testing. Exhibiting a broad spectrum anti-inflammatory action, Olivenol® plus has been proven in conditions ranging from cardiovascular health to psoriasis, and bone and joint wellness. For further information on Olivenol® plus, please visit www.olivenolplus.com
About Biominas Brasil
Founded in 1990, Biominas Brasil is dedicated to the creation and development of life sciences ventures in Brazil. It supplies consulting and business development services to small and medium-sized enterprises and large companies interested in innovation and in expanding their business by adopting solutions that balance nature with creative technological advancements. Due to its experience and networking, Biominas also produces reports about the biotech sector and promotes trade events, like BioPartnering Latin America, which attract thousands of life science professionals. Please visit www.biominas.org.br or contact Ricardo Normand, Business Development Manager at ricardo@biominas.org.br or by phone at +55 31-3303-0000.
About CreAgri
CreAgri, Inc., a California corporation, is the inventor and developer of HIDROX®. The Company's goal is to promote health and wellness by creating superior natural products that strike a Creative Balance Between Nature and Technology®. The Company develops science-based processes that are environmentally friendly and compatible with sustainable agricultural methods. For further information about CreAgri and HIDROX®, please visit www.creagri.com or contact Paolo Pontoniere, Vice-president of Corporate Communications at ppontoniere@creagri.com or by phone at 510-732-6478.